Who we are

A new breed of creative agency

VMLY&R COMMERCE is WPP’s newest end-to-end Creative Commerce Company. We deliver engaging new commerce experiences to unlock commercial growth. Built on the commerce expertise of Geometry and scaled through VMLY&R’s connected brand promise, we help modern brands grow by unifying marketing strategies around commerce.
We believe the space of commerce holds the most untapped creative potential to grow brands and people. Living CommerceTM is our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most engaging and culturally relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a network of 13,000 specialists across 80 countries; everywhere life intersects with commerce – this is end-to-end.

Our Clients

The world's largest brands and industries

The more a brand can make life better and choices easier, the more likely people are to engage with and purchase brands, products and services.

  • Kimberly Clark
  • Lidl
  • General Mills
  • Gore-Tex
  • Mazda logo
  • Philips
  • John Deere
  • Twitter
  • Newell Brands
  • Unilever
  • Emirates
  • Coca Cola

Our leadership team

  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    Beth Ann Kaminkow
    Business Title
    Global CEO
  • Headshot of Manuel Borde, Global Chief Creative Officer, VMLY&R COMMERCE
    Manuel Borde
    Business Title
    Global Chief Creative Officer
  • Headshot of Roy Armale, Chief Innovation Officer, VMLY&R COMMERCE
    Roy Armale
    Business Title
    Global Chief Innovation Officer
  • Tyler Murray, US CEO, VMLY&R COMMERCE
    Tyler Murray
    Business Title
    US CEO
  • Debbie Ellison, Global Chief Digital Officer
    Debbie Ellison
    Business Title
    Global Chief Digital Officer
  • Will Good profile photo
    Will Good
    Business Title
    Global Head of Business Development
  • Headshot of Elke van Tienen, Global Head of People, VMLY&R COMMERCE
    Elke van Tienen
    Business Title
    Global Head of People
  • Keith Sherwood profile photo
    Keith Sherwood
    Business Title
    Global Chief Commercial Officer
  • Lindsey Yoselevitz profile photo
    Lindsey Yoselevitz
    Business Title
    Global Head of Marketing Communications

Global Network

A combined reach of 12,000 people across 100 VMLY&R offices worldwide

As global citizens we recognize the distinct cultures that make-up our organization and harness this power to make global brands locally relevant, and local brands more widely accessible. Our on-the-ground experts understand the importance of quality local insights and execution in commercializing the modern path to purchase.

  • Global Office

Awards and Recognition

  • 31 Cannes Lions
  • D2C Commerce
  • Inclusive & Diversity
  • Most Effective Agency
  • Named a leader award
  • Top Ranked Agency

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