Who we are

A new breed of Creative Commerce company​

VMLY&R COMMERCE is more than just another agency. We are an end-to-end Creative Commerce company, delivering engaging new Commerce experiences to unlock commercial growth.​

Our heritage is activation and Shopper Marketing, and we have evolved our capabilities and services to be industry leaders in the new Commerce era.​

We believe that Commerce is the next great canvas for creativity. And that Creative Commerce has the power to move people to action like no other form of marketing. ​

In order to reimagine Commerce, we have also reinvented how we work  through the Connected Commerce Platform.​

Part of the VMLY&R network, we can be wherever you need to be  with 13,000 specialists across 44 countries. 

Our Clients

We are proud to partner the world's best brands​

VMLY&R COMMERCE has an enviable client roster, covering every possible category, and servicing the best brands in the world.

  • Kimberly Clark
  • Lidl
  • General Mills
  • Gore-Tex
  • Mazda logo
  • Philips
  • John Deere
  • Twitter
  • Newell Brands
  • Unilever
  • Emirates
  • Coca Cola

Our leadership team

  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    Beth Ann Kaminkow
    Business Title
    Global CEO
  • Headshot of Manuel Borde, Global Chief Creative Officer, VMLY&R COMMERCE
    Manuel Borde
    Business Title
    Global Chief Creative Officer
  • Headshot of Roy Armale, Chief Innovation Officer, VMLY&R COMMERCE
    Roy Armale
    Business Title
    Global Chief Innovation Officer
  • Tyler Murray, US CEO, VMLY&R COMMERCE
    Tyler Murray
    Business Title
    US CEO
  • Debbie Ellison, Global Chief Digital Officer
    Debbie Ellison
    Business Title
    Global Chief Digital Officer
  • Laura Mignott, Global Chief Experiential Officer, VMLY&R COMMERCE
    Laura Mignott
    Business Title
    Global Chief Experiential Officer
  • Headshot of Elke van Tienen, Global Head of People, VMLY&R COMMERCE
    Elke van Tienen
    Business Title
    Global Head of People
  • Keith Sherwood profile photo
    Keith Sherwood
    Business Title
    Global Chief Commercial Officer
  • Lindsey Yoselevitz profile photo
    Lindsey Yoselevitz
    Business Title
    Global Head of Marketing Communications

The Power of a Global Network

13,000 experts, 100+ offices, 44 countries

The benefit of our global network is two-fold. ​

Firstly, we can implement Creative Commerce solutions quickly and efficiently worldwide.​

Secondly, it allows for local insights that can make global brands locally relevant, and local brands more widely accessible.

  • VMLY&R global map

Awards and Recognition

  • 31 Cannes Lions
  • D2C Commerce
  • Inclusive & Diversity
  • Most Effective Agency
  • Named a leader award
  • Top Ranked Agency

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