VMLY&R COMMERCE is WPP’s newest end-to-end Creative Commerce Company. We deliver engaging new commerce experiences to unlock commercial growth. Built on the commerce expertise of Geometry and scaled through VMLY&R’s connected brand promise, we help modern brands grow by unifying marketing strategies around commerce.
We believe the space of commerce holds the most untapped creative potential to grow brands and people. Living CommerceTM is our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most engaging and culturally relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a network of 12,000 specialists across 80 countries; everywhere life intersects with commerce – this is end-to-end.
Our Clients
The more a brand can make life better and choices easier, the more likely people are to engage with and purchase brands, products and services.
Our leadership team
Beth Ann Kaminkow
Business TitleGlobal CEO
Manuel Borde
Business TitleGlobal Chief Creative Officer
Roy Armale
Business TitleGlobal Chief Innovation Officer
Tyler Murray
Business TitleUS CEO
Debbie Ellison
Business TitleGlobal Chief Digital Officer
Will Good
Business TitleGlobal Head of Business Development
Elke van Tienen
Business TitleGlobal Head of PeopleKeith Sherwood
Business TitleGlobal Chief Commercial OfficerLindsey Yoselevitz
Business TitleGlobal Head of Marketing Communications
Global Network
As global citizens we recognize the distinct cultures that make-up our organization and harness this power to make global brands locally relevant, and local brands more widely accessible. Our on-the-ground experts understand the importance of quality local insights and execution in commercializing the modern path to purchase.
