Our capabilities

Creative commerce solutions implemented in Retail, through Experiential, with Design and Innovation

A deeper dive into our capabilities and services

Retail experience and expertise

Our Capabilities Retail The Bootiques
Unlocking the Retail ecosystem for people, retailers & brands.

We create people-centric experiences across the entire retail ecosystem, driving purchase and delivering tangible growth. We do this through a unique combination of proprietary data, strategic analysis, creativity and design. We define Retail as any place or space where sellers and buyers come together. At the center of any retail experience are people, and so we put them first, to understand why, how, when and where they buy.

Our capabilities include:

  • Shopper programs
  • Brand/Category at shelf solutions
  • Category re-invention
  • Category marketing
  • Channel/Customer specific programs
  • Omni-channel journey mapping and analysis
  • User experience and design
  • Retailer insights, programs and playbooks
  • Ecommerce strategy (B2C/ B2B/ D2C)
  • Digital shopper activation
  • Digital shelf optimization and measurement
  • Training and capability building
  • Trade Marketing
  • Global/regional toolkits

Crafting ownable, human experiences

Capabilities - Experiential - Events - Powerade - VMLY&R COMMERCE
Culturally relevant events and experiences that convert for the now.

There has never been a better time to build experiences to connect with what drives people, what moves people and what gets them to step out and try new things – physically, virtually, or both. 

Our type of creativity reimagines brands into experiences.  From immersive branded experiences, virtual experiences, connected experiences, pop-ups, mobile tours, sampling, field marketing, stunts, influencer activation, Web3/Metaverse campaigns and more.

We do this with a single mantra in mind – Welcome Home.  We design culturally relevant events and experiences that convert for the NOW.  Our experiences are authentic, inclusive, and most importantly, human. With our diverse global team of storytellers and magic makers, you know when you’ve experienced our events, because you never forget how good we made you feel.

How we do it:

  • Cultural & Local Insights
  • Field Network
  • Partnership Expertise
  • Production
  • Measurement

We’re ready to put our globally unified experiential practice to work for you!


Designing for moments that matter

Our Capabilities Design Pride Glass
Elevating the brand's value through thoughtfully crafted visuals, products, services and spaces.

Crafting and connecting every touchpoint across the commerce experience for impact and action - from product and packaging, to places and spaces.

Our unrivalled understanding of retail ecosystems, people’s needs and behavior, combined with expert creativity, drives design solutions optimized for commerce and conversion, to unlock budgets and opportunities across brand, trade/ customer and channel teams.

  • Distinctive Asset Analysis
  • Active Semiotics
  • Brand Definition
  • Brand Identity
  • Brand Guidelines
  • Packaging Design
  • Iconography
  • Branded Structures, POS, Environmental Design Key Visuals
  • Digital and Corporate Identity
  • Portfolio Architecture
  • Naming Conventions

Delivering innovation

Handle on Hygiene Lifebuoy campaign
Pushing the boundaries of commerce and technology with the development of new products solutions, platforms and tools.

While a lot of organizations have “innovation” on the top of their minds, most of the support they receive from consultancies and agencies is on “ideation”. The difference between them is how the problem is framed, the scalability of the solution, and the implementation process.

This is primarily due to the fact that most agencies and consultancies that have entered the innovation space are rooted in general ideation and strategic consulting rather than getting their starting point from sales conversion and in-market experience.

Our roots in sales conversion, consumption, and in-market implementation has enabled us to create an innovation process that has the end-game in mind: scaled sales and adoption.

Our process helps organizations and brands define their innovation plan, map the needs and journeys of their consumers, identify the innovation potential along the journey, ideate, test the concepts, create the business case, develop prototypes, and go to market with a roll-out plan.

  • Innovation Potential Mapping
  • Ideation
  • Concept Development
  • Concept Testing
  • Rapid Prototyping Project Management (Agile)
  • Innovation Business Case Development
  • Roll-Out Planning
  • In-Market Implementation


Commerce accelerated, through growth, value and capability transformation.

Our consultancy capability spans the commerce world and as commerce specialists we identify opportunities, define strategies and map solutions for impact, activation and real business change.

Whether this takes the form of brand and portfolio planning, innovative routes to consumer, or organizational change, we embrace the challenge.

Our connected network enables us to operate end to end, at a global scale and with deep local knowledge and capability. In everything we do, we bring together business expertise, analysis and consumer insights, powered by our proprietary tools and data.