Today, Commerce is everywhere and always on. It can be overwhelming, but we act as your navigator to surface the creative solutions that connect and convert your shoppers at the right touchpoints.
Our creatives, strategists, data analysts and innovators unlock Creative Commerce solutions and implement them in Retail, through Experiential, with Design and Innovation to drive conversion everywhere life intersects with Commerce.
That can be anywhere from physical stores to e-commerce, branded experiences to out-of-home, content to product packaging, social commerce to live streaming, voice and visual search to gaming, and more.
Our Connected Commerce Platform (CCP) incorporates a suite of apps (ours, yours, and 3rd Party) into one friendly digital environment to help every person on the team get the job done. It lives in the cloud and guides how we collaborate internally and with clients. From insight to execution, the CCP makes the right data and tools available at just the right time – from algorithms that turn 3rd party data into purchase moment insights to AI that tests and optimizes creative at scale, all in one easy interface that can be used by everyone, not just your analysts and project managers. The CCP is such a powerful solution that it has been adopted by some of our biggest clients, and adapted for use across VMLY&R and WPP.
Watch the video to see what it’s all about.
There is an element of play in Creative Commerce. And the Home of Connected Brands helps brands and retailers test and trial connected experiences across hybrid environments to enhance value and engagement at every single touchpoint of life.
Breaking through boundaries with cutting edge technologies, cultural and behavioral insights, this unique experience space transports people into an immersive universe where brands sit seamlessly, digitally, and physically, in everyday lives.
Located in London, the space invites brands to innovate with existing and emerging technology across six connected experiences. From holographic store catalogues to Whispering Windows softly transmitting brand messages to Microsoft’s Seeing AI technology helping the visually impaired to hear spoken product information. The one-of-kind Flagship re-creates over 150 physical and virtual shopping environments that enable brands and agency to prototype in conditions as close to real-life as possible, optimizing shopper engagement and conversion.