Joe Grigsby brings 20 years of experience in digital advertising at the intersection of brand and performance marketing. He has a successful track record of collaborating with brands and partners to deliver breakthrough programs and strong business outcomes for clients such as PepsiCo, Colgate-Palmolive, MillerCoors, and Bridgestone.
He joined WPP from iCrossing (a Hearst company), where he was most recently focused on leading iCrossing’s consumer goods group, partnering with brands such as PepsiCo, AB InBev, Bridgestone, Beam Suntory, and Sargento to leverage digital to drive business growth. Before joining iCrossing in 2015, Joe was a managing director at then-named VML, leading its PepsiCo accounts, including Gatorade, Propel and Tropicana. Prior to that, he led VML’s emerging media group, developing mobile and social strategies for brands such as Colgate-Palmolive, Hershey’s, Jägermeister, SAP, and Tom’s of Maine.