Chance Chapman

EVP Innovation

Chance Chapman is an accomplished leader in the field of omnichannel commerce, with over 15 years of experience in developing and executing innovative strategies for some of the world's largest brands and retailers. He is currently the Executive Vice President of Innovation at VMLY&R Commerce, an end-to-end Creative Commerce agency that delivers engaging new Commerce experiences to unlock commercial growth for their clients.

Prior to joining VMLY&R Commerce, Chance served in a variety of leadership positions at Procter & Gamble (P&G), Advantage Sales & Marketing, and other leading commerce agencies and companies. At P&G, he served as the International Omnichannel Commercial Leader. He has served in leadership positions at several other companies, including RichContext, Advantage Media, and Saatchi & Saatchi X. He partnered with clients, cross-functional agency team members, and third-party providers to develop and execute innovative omnichannel shopper marketing solutions that consistently exceeded expectations. He also developed innovative reporting, analytics, and measurement models, including best practices and standard operating procedures to drive efficiency and accuracy. 

  • Headshot of Chance Chapman, EVP Innovation at VMLY&R Commerce US