Cityscape of New York City with Freedom Tower


United States

VMLY&R COMMERCE is WPP’s end-to-end Creative Commerce Company.

VMLY&R Commerce has been leading clients through the era of modern commerce. We are an end-to-end Creative Commerce company, delivering engaging new Commerce experiences to unlock commercial growth.  

With offices spread across the U.S., we partner with some of today’s most prestigious brands to transform their businesses through culturally relevant commerce experiences that drive both brand equity and sales demand. 

We believe that Commerce is the new canvas for creativity, and that Creative Commerce has the power to move people to act like no other form of marketing.  The Coca-Cola Company, Mondelez, General Mills, and Mazda are a few of the brands we are working with to deliver business transformation through Commerce. 

Simply put, our Creativity Converts. We’ve reinvented how we work across our teams in the U.S., harnessing our unparalleled insights engine, unique partnership co-op team, tech-focused innovation lab, and dedicated retail experts to deliver a new type of creativity for clients. 

Which is why we’re the most awarded Creative Commerce agency in the world. From Effies, Reggies, and Clios to One Show and Cannes Lions, our clients our changing the game on creativity that drives conversion, end to end.  

Featured Work

  • Red background with King Kong standing on Coke bottle
    I See Coke
    Turning over 100 years of product placement into an interactive shoppable experience
    Turning over 100 years of product placement into an interactive shoppable experience
  • Cartoon drawing for Nature Valley's Adventure Quarters campaign
    Adventure Quarters
    Putting America’s National Parks into reach, right in people’s pockets
    Putting America’s National Parks into reach, right in people’s pockets

Our Leadership Team

  • Headshot of Tyler Murray, CEO, VMLY&R Commerce US
    Tyler Murray
    Business Title
  • Headshot of Michelle Baumann, Chief Strategy Officer at VMLY&R Commerce US
    Michelle Baumann
    Business Title
    Chief Strategy Officer
  • Headshot of Ivan Mayes, Global Chief Technology Officer, VMLY&R Commerce
    Ivan Mayes
    Business Title
    Global/NA Chief Technology Officer
  • Manuel Borde, Global Chief Creative Officer
    Manuel Borde
    Business Title
    Global/NA Chief Creative Officer
  • Headshot of Chance Chapman, EVP Innovation at VMLY&R Commerce US
    Chance Chapman
    Business Title
    EVP Innovation
  • Headshot of Joe Grigsby, Global Client Lead, Coca-Cola, VMLY&R Commerce
    Joe Grigsby
    Business Title
    Global Client Lead, Coca-Cola
  • Headshot of Janeth Herrera, Group Director, Employee Experience at VMLY&R Commerce
    Janeth Herrera
    Business Title
    Group Director, Employee Experience
  • Headshot of John Garcia, Chief Financial Officer at VMLY&R Commerce
    John Garcia
    Business Title
    Chief Financial Officer 
  • Headshot of Amanda Bailey, EVP Client Engagement at VMLY&R Commerce US
    Amanda Bailey
    Business Title
    EVP Client Engagement
Black background with text that says "agency of the year"

Featured story

VMLY&R Commerce US Named Agency of the Year

New York Festivals® Advertising Awards announced the 2023 Industry Award recipients.

The New York Festivals Industry Awards honors those companies whose multi-award winning campaigns demonstrate innovation and creativity. This honor is the ultimate recognition celebrating holding companies, networks, and agencies whose cutting edge work has not only inspired and engaged consumers but also fostered brand affinity.

The 2023 Industry Award recipients are determined by ...

More News from the U.S.

  • Five North American Effie Awards statues with text that says "5 winners + 6 finalists)
    VMLY&R Commerce Takes Home 5 Medals at Effies
  • Green background with text that reads "VMLY&R Commerce: Amazon Prime Day 2023: A snapshot of the biggest sales event ever from the world's second biggest retailer"
    Amazon Prime Day 2023
  • Black background with lion head and text "Cannes Lions end of week" results
    2 Gold, 3 Silver, 3 Bronze and 9 Shortlists at Cannes Lions 2023

Get in touch

New Business

Tyler Murray, CEO

Chance Chapman, EVP Innovation 

Press/General Inquiries

Lindsey Yoselevitz, Head of Corporate Culture & Communications

Career Opportunities

Janeth Herrera, Group Director, Employee Experience


United States
3 World Trade Center
175 Greenwich Street
New York, NY 10007
+1 212 537 3700