SUPPLY CHAIN RESET

Aerial view of loading dock

The delicate thread of logistics has always been a big part of commerce, even if somewhat hidden from consumers. Our industry needs to embrace a transparent conversation with consumers that creates awareness and sensitivity for supply chains that connects to a realistic understanding via sustainability as a growing “partner” in the business of commerce.  The days of “I want what I want, now” may be over, but the future is going to be better if we start now.