Florina is an experienced finance executive with a commercially-oriented attitude focused on innovation and obtaining outstanding results. Her extensive background includes strategic planning, risk management, change management, internal and external auditing, investment decision, restructuring and reorganization, commercial finance, project management, business development, corporate governance and process optimisation.
Before joining WPP in 2008, she was part of leading organisations, including Deloitte (external audit services), ENI (oil and gas industry) and Orange (telecommunications).
