Neurodigital

Touching Masterpieces

  • Experiential
  • Innovation
The Challenge

Get big corporations and tech brands to see the potential of VR haptic technology and to invest into NeuroDigital's further development of Avatar Haptic Gloves, benefiting the blind, and the world.

The Idea

Have VR haptics used as a technology that can improve people's lives on an everyday basis. Instead of focusing on military R&D or gaming, develop the unique experience for people who see the world by touch: the blind.

Growth

We developed an immersive VR experience, using NeuroDigital's technology, that allowed the blind to see the world's most iconic masterpieces for the first time in history - with the help of VR gloves and VR haptic maps created specifically for this project and the National Gallery in Prague.

  • 215 million impressions
  • 172 countries reached
Recognition
  • Cannes, Silver (Digital Craft - Innovative Use of Technology)
  • Cannes, Bronze (Health & Wellness: Health & Wellness Tech)
  • Cannes, Bronze (Digital Craft - Technological Achievement in Digital Craft)
  • Cannes, Bronze (Innovation - Technological Development)
  • Cannes, Shortlist (Health & Wellness - Health & Wellness Tech, Branded Content & Entertainment)
  • Cannes, Shortlist (Health & Wellness - Health & Wellness Tech, Digital Craft)
  • Cannes, Shortlist (Health & Wellness - Brand-led Education & Awareness, Use of Technology)
  • Cannes, Shortlist (Health & Wellness - Brand-led Education & Awareness, Branded Content & Entertainment)
  • Cannes, Shortlist (Health & Wellness - Brand-led Education & Awareness, Brand Experience & Activation)
  • Cannes, Shortlist (Design - Digital Installations & Events)
  • Cannes, Shortlist (Design - Non-commercial Exhibitions & Experiences)
  • Cannes, Shortlist (Digital Craft - AR, VR & Mixed Reality)
  • Cannes, Shortlist (Brand Exp & Act - Leisure)
  • Cannes, Shortlist (Brand Exp & Act - Tech-led Brand Experience)
  • Clio, Bronze (Special Events)
  • Clio, Shortlist (User Experience)
  • One Show, Silver (Innovation in Digital Craft)
  • D&AD, Shortlist (Product Design, Inclusive)
  • Effie Europe, Special Recognition (Charity)
  • LIA, Gold (Innovative Use of Digital)
  • LIA, Gold (UX - User Experience)
  • Golden Drum, Grand Prix (Craft)
  • Golden Drum, Grand Prix (Digital)
  • Golden Drum, Silver (Innovation)
  • Epica, Gold (Creative Technology)
  • Eurobest, Country Agency of the Year
  • Eurobest, Innovation Award (Innovation - Technological Development)
  • Eurobest, Shortlist (Digital Craft - Innovative Use of Technology)
  • National PR Awards, Grand Prix
  • National PR Awards, Gold (Events)
  • Blind man using haptic gloves
  • Haptic gloves on bust of Nefertiti