The Market
VMLY&R COMMERCE Russia
The Challenge
St. Petersburg, Russia, is filled with buildings that feature narrow well-like courtyards with no 4G-connection. And with 200 rainy days per year, its citizens constantly have to find shelter in the courtyards, where it is impossible to connect to the Internet.
The Idea
Tele2 invented a rain-powered 4G-router that turns rain into free Internet and installed these gadgets 'across' the city. Now residents can benefit from quality Wi-Fi and access content provided by WWF, Psychologies and National Geographic.
Growth
- 139m Media Impressions
- +100% Tele2 Innovative Image
Recognition
- Cannes, Silver (Outdoor -Technology)
- Cannes, Bronze (Mobile - Innovative use of Technology)
- Cannes, Shortlist (Brand Exp & Act - Use of Mobile & Devices)
- D&AD Impact, Shortlist (Brand Exp & Act - Use of Mobile & Devices)
- Golden Drum, Gold (Innovation)
- Effies, Shortlist (Telecommunications. Internet)
- Epica, Silver (Mobile Campaigns)
- Epica, Bronze (Creative Technology)
- Eurobest, Shortlist (Outdoor - Special Build)
- Eurobest, Bronze (Outdoor - Technology)
- Red Apple, Silver (Innovative Advertising)
- Red Apple, Silver (Outdoor Advertising)
- Ad Black See, Grand Prix
- Ad Black See, Best of Show (Out of Home)
- Ad Black See, Best of Show (Digital & Mobile)
