The Market
VMLY&R COMMERCE Colombia & Peru
The Challenge
Inspired by the meaning of the original rainbow flag, Skyy Vodka wanted to create a new symbol as a constant reminder of the fight for LGBT+ rights and to excite community members celebrating their pride during Pride Month.
The Idea
As a tribute to Harvey Milk and Gilbert Baker's Rainbow flag, designed in 1978 as a symbol of pride for the gay community, we designed the Pride Glass. This triangular shaped glass with a thick base, dual functions as a prism. When you shine a light into the glass a bright rainbow illuminates not only the eight colors of original Pride flag, but the whole spectrum of colors, inviting all Skyy Vodka lovers to share their true colors with pride.
Growth
- 300% free press ROI
- +7M impacts in one day
- +200% average mentions in one day
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