Skyy Vodka

Pride Glass

The Market

VMLY&R COMMERCE Colombia & Peru

The Challenge

Inspired by the meaning of the original rainbow flag, Skyy Vodka wanted to create a new symbol as a constant reminder of the fight for LGBT+ rights and to excite community members celebrating their pride during Pride Month.

The Idea

As a tribute to Harvey Milk and Gilbert Baker's Rainbow flag, designed in 1978 as a symbol of pride for the gay community, we designed the Pride Glass.  This triangular shaped glass with a thick base, dual functions as a prism.  When you shine a light into the glass a bright rainbow illuminates not only the eight colors of original Pride flag, but the whole spectrum of colors, inviting all Skyy Vodka lovers to share their true colors with pride.

  • 300% free press ROI
  • +7M impacts in one day
  • +200% average mentions in one day
  • AdForum PHNX, Silver (Product Design)
  • AdForum PHNX, Bronze (Packaging Design)
  • El Ojo de Iberoamerica, 2x Finalist (Design)