VMLY&R COMMERCE Colombia & Peru
Inspired by the meaning of the original rainbow flag, Skyy Vodka wanted to create a new symbol as a constant reminder of the fight for LGBT+ rights and to excite community members celebrating their pride during Pride Month.
As a tribute to Harvey Milk and Gilbert Baker's Rainbow flag, designed in 1978 as a symbol of pride for the gay community, we designed the Pride Glass. This triangular shaped glass with a thick base, dual functions as a prism. When you shine a light into the glass a bright rainbow illuminates not only the eight colors of original Pride flag, but the whole spectrum of colors, inviting all Skyy Vodka lovers to share their true colors with pride.
- 300% free press ROI
- +7M impacts in one day
- +200% average mentions in one day
- AdForum PHNX, Silver (Product Design)
- AdForum PHNX, Bronze (Packaging Design)
- El Ojo de Iberoamerica, 2x Finalist (Design)