VMLY&R COMMERCE Singapore
Reading in the bathroom is a "classic" behavior. But the digital age is replacing it with another: 90% of people take their phones to the toilet for social media, texting, gaming, etc.
To help literature reclaim its rightful place, we created the first public restrooms that turn toilet-goers into literature users. With the use of motion activated speakers, each stall plays an audiobook to it captive audience. With book-inspired exterior and interior designs, users felt wholly immersed in each story. Once people were hooked to a story, we invited them to continue the story in their own bathrooms through 30-day free trial scannable code.
Originally launched at Garden Beats, Singapore's biggest art and music festival, these ready-to-use stalls can be carried to any event.
- We created a low-tech, ready-to-use solution to push audiobook downloads whereever they are needed