F for Family

The Market


The Challenge

The coronavirus pandemic brought one of the longest and most severe lockdowns to Argentina.  With nine months of complete closure, the country's gastronomic sector was severely impacted.

The Idea

While KFC dining rooms remain closed, delivery workers became a key component in keeping the restaurant open as they continue delivering food to the public.  Like many around the world, they too had gone months without visiting family members.  As a tribute to their ongoing commitment, the campaign took advantage of the nature of their work by arranging a special delivery of KFC food from them to the family members they had not seen in months.  


  • Woman riding bike on deserted street
  • Closed KFC restaurant