Lady’s Choice Mayonnaise |  Lady’s Choice

Burger Where?

  • Experiential
The Challenge

Typically, Malaysian street vendors operate out of a stall, moving from place to place to take advantage of busy areas.  This makes it hard though for customers to keep track of their whereabouts, know if they are open or find their favorite street burger.

The Idea

Give street burger vendors the power to fight the big boys with digital CRM through the use of a mobile portal.  Burger Where? allows vendors to pin their real-time location, update menus and engage in customer reward programs.  For using the portal, fans are incentivised though games and discount promo codes.

Growth
  • 37% exceptional low bounce rate
  • 2 minutes, average time spent on the site
  • 5,397 burger vendors signed up 
  • 17,012 burger lovers found