New York City skyline

Welcome to New York City! NRF 2022

NRF 2022

National Retail Federation (NRF) 2022 is the largest retail trade show to take place in New York City. In a normal year, over 40,000 event attendees and 18,000 retailers from across the globe attend what is referred to as the “Big Show”. Despite a slightly scaled down event, NRF has put lots of energy to ensure “the show will go on” as it once again sets the retail trends for 2022 and beyond. Confirmed exhibitors and keynotes include Best Buy, Saks, Target, and Walmart US.  NRF’s Innovation Lab, more than 55 companies with the latest in sustainability, ecommerce, supply chain logistics, in-store technology, AI, AR/VR, and robotics, will be on display. Attendees (live and virtual) should expect drones and robots that deliver consumer goods, a virtual try-on mirror, livestream shopping solutions, 3D virtual stores, robotic fulfillment systems, autonomous delivery vehicles and the world’s fastest self-checkout system.

VMLY&R COMMERCE will be on the ground to capture 2022 retail provocations including: shifting consumer confidence and sentiment, the disappearing retail employee, retail inflation, supply chain reset, NFT and crypto currency, and the importance of Creative Commerce, including retail entertainment.

Follow along for VMLY&R COMMERCE's 2022 NRF journey and read key themes, insights, and implications for retailers, brands, and technology for the coming year.

NRF 2022 Overview

January 16-18, 2022

Welcome to the largest and most important retail showcase of 2022. We look forward to NRF 2022 and the new retail provocations and trends for the year ahead. Retailers, product manufactures and industry leaders from forty countries will meet to share and collaborate for the year in retail ahead. 




To help navigate NRF 2022, VMLY&R COMMERCE has curated six major provocations to look out for this year. We will be forecasting this year’s retail trends, from reimagining the customer experience to virtual commerce. 

  • Supply Chain Reset
  • An Uncertain 2022 – Shifting Consumer Confidence & Sentiment
  • Connectivity, Transparency key to building consumer trust
  • The Importance of Retail Entertainment Commerce
  • The inflation effect on retail for 2022
  • The Disappearing Retail Employee

Deep dive into the trends below.



NRF offers a robust agenda with main stage presentations, innovation hubs and offsite events. Mainstage presentations are in 20- 30 minute blocks. Click here to see the full agenda on the NRF website.

NRF Agenda
Sunday, Jan. 16

8:45 - 9:15 AM EST— Keynote Session, The Visionary 2022: A conversation with Target CEO Brian Cornell (link

2:00 -3:00 PM EST— Exhibitor Big Idea Session (link)

3:30 - 4:00 PM EST — Reshaping retail with technology: A conversation with IBM Chairman and CEO Arvind Krishna (link)

Monday, Jan. 17

9:15 - 9:45 AM EST — Retail leadership in action - A conversation with Walmart U.S. President and CEO, John Furner (link)

9:45 - 10:15 AM EST — Embracing the power of heritage and reimagination – A conversation with Ralph Lauren President and CEO Patrice Louvet (link)

12:00 -1:00 PM EST — An exclusive session for press and analysts: A recap of the 2021 retail season and a look into 2022 (link)

3:30 - 4:00 PM EST —  Staying ahead of the curve - A conversation with Best Buy CEO Corie Barry (link)

Tuesday, Jan. 18

9:15 - 9:45 AM EST — Progress report: How the economic recovery is poised to support consumerism and diversity in 2022 - Featuring Morgan Stanley Vice Chair, Carla Harris (link)

9:45 -10:15 AM EST — When climate becomes a business imperative: A conversation with Ikea U.S. CEO and Chief Sustainability Officer Javier Quiñones (link)

Wednesday, Jan. 19

9:00 - 10:00 AM EST — NRF Retail Week Recap (link)

NRF 2022 Health protocols

NRF announced enhancements to existing health and safety protocols, which require proof of vaccination and indoor mask-wearing to attend the event. In addition, NRF will provide attendees and exhibitors of the annual NRF Big Show with COVID-19 rapid self-tests, as well as access to PCR tests on-site at the Javits Center. Testing kits will be available at both remote registration sites and at the convention center, and PCR tests will be available on-site at the Javits Center during the show.

NRF advises that attendees test at home before initiating travel to New York City. Upon arrival, NRF will provide attendees and exhibitors with test kits to use at their discretion. PCR tests will be available on-site at the Javits Center Monday, January 17, and Tuesday, January 18.



All Big Show attendees must be fully vaccinated against COVID-19. They must show proof of COVID-19 vaccination to attend. More information can be found here.


    The Javits Center requires masks to be worn inside the building. Masks will be provided to those without. To be clear, masks are required:

    • In exhibit booths and indoor exhibit facilities
    • In conference and keynote rooms
    • On shuttle buses

    More information can be found here.