News & Views

Our latest thinking and stories

Keeping marketers one step ahead of the commerce revolution. Explore our latest expert insights, agency news, and the campaigns that are driving the industry forward.

News
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  • Evergreen Home Care in-store display
    VMLY&R COMMERCE UK Lands Bronze at POPAI AWARDS 2021 for Evergreen Garden Care Homebase Installation in Partnership with Altavia HRG
  • Collage of winners from Drum Digital Industries awards
    VMLY&R COMMERCE Wins Big at The Drum Awards for Digital Industries: 17 Shortlists, 3 Wins, 3 Highly Commended, 1 Grand Prix Nomination
  • Shopmatic logo
    VMLY&R COMMERCE Announces Exclusive Tie Up with e-Commerce Leader Shopmatic
  • Man sitting in chair by television
    Unveiling the Truth on Recyclable Materials
  • Gail Kaye headshot
    Is Your CX Leading Consumers Down a Dead End? What Consumer Packaged Goods Can Learn from Automotive Brands
  • New brand identity for the Romanian Gymnastics Federation
    VMLY&R COMMERCE Romania Wins Red Dot Design Award 2021
  • Add to Cart - September 2021
    Add to Cart: eCommerce News Roundup - September 2021
  • VMLY&R Foundation Day 2021
    VMLY&R Unites for Good on Worldwide Foundation Day
  • Empty stadium seats
    Bupa Latin America Give Us a Great Reason to Get Vaccinated With "Out of Tune" Anthems
  • Woman hugging young girl in the kitchen
    Colgate Unites Puerto Rico, Giving Them a Reason to Smile
  • Huggies Plus logo
    Huggies® and Kam Chancellor Team Up to Help Northwest U.S. Families Gain Access to Clean Diapers
  • Cover of VMLY&R COMMERCE whitepaper on Driving Rapid Business Growth With Shops
    Driving Rapid Business Growth with Shops
  • Headshot of Mary Lee
    Geometry Ogilvy Japan Appoints Mary Lee to Lead Experience Practice
  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    HERoes and Yahoo Finance Name VMLY&R COMMERCE Global CEO Beth Ann Kaminkow to HERoes Women Role Model Lists 2021
  • Add to Cart - August 2021
    Add to Cart: eCommerce News Roundup - August 2021
  • Headshot of Roy Armale, Chief Innovation Officer, VMLY&R COMMERCE
    Designing the Future of Work
  • Headshot of Sergio Leon
    VMLY&R COMMERCE Welcomes New SVP, Creative Director of Content & Experience, Sergio Leon
  • Debbie Ellison headshot
    The Rapid Way to be Transformative? Be More Human.
News
  • Headshot of Mary Lee
    Geometry Ogilvy Japan Appoints Mary Lee to Lead Experience Practice
  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    HERoes and Yahoo Finance Name VMLY&R COMMERCE Global CEO Beth Ann Kaminkow to HERoes Women Role Model Lists 2021
  • Headshot of Sergio Leon
    VMLY&R COMMERCE Welcomes New SVP, Creative Director of Content & Experience, Sergio Leon
  • Promo from Huggies Helping Hugs campaign
    Huggies® And Walgreens® Rally Support For Families Struggling With Diaper Need
  • Smart fill machines by Hindustan Unilever
    VMLY&R COMMERCE Collaborates with Hindustan Unilever to Build First-of-Its-Kind ‘Smart Fill’ Machine that Empowers Consumers to Reduce Plastic Waste
  • Headshot of Debbie Ellison, Chief Digital Officer, VMLY&R COMMERCE
    2021 Ethnicity Awards Nominate VMLY&R COMMERCE’s Debbie Ellison Top 10 Inspirational Leader
  • TBC bank redesign
    VMLY&R COMMERCE Tears Up Retail Design Rule Book for Georgia’s Leading National Bank, TBC Bank
  • Virtual Shibuya Harajuku
    Virtual Shibuya Expands to Harajuku with V-Commerce
  • Hand holding cell phone
    Grab and VMLY&R COMMERCE Generate 7 Million+ Views for Sentimental Father’s Day Film
  • TJ Reilly Performance Media
    VMLY&R COMMERCE Welcomes New EVP Performance Media, TJ Reilly
  • Carsome
    VMLY&R COMMERCE and Carsome Tap into Muslim Consumers in New Hari Raya Campaign
  • List of Cannes Lions wins by VMLY&R COMMERCE
    VMLY&R COMMERCE Wins Silver and Bronze at 2021 Cannes Lions International Festival of Creativity
  • Bootiques Silver win at Cannes Lions
    It’s a Cannes Lions Silver for Boots’ “Bootiques”
  • Feminine Arabic
    Twitter Introduces a New Language Setting on Twitter.com - Arabic Feminine
  • netflix show
    Unlimited Reality Wins Webby
  • Muslim woman shopping in market
    VMLY&R COMMERCE Launches New Data and Insight Hub, ‘Muslim & Halal Lab’
  • Headshot of Inés Sologuren, Growth & Operations Manager, VMLY&R COMMERCE Mexico
    VMLY&R COMMERCE Names Inés Sologuren as Growth & Operations Manager in Mexico
  • Elke van Tienen, Global Head of People, VMLY&R COMMERCE
    VMLY&R COMMERCE Joins IPA Panel on Mental Health & Wellbeing
Insights
  • Add to Cart - July 2021
    Add to Cart: eCommerce News Roundup - July 2021
  • Mintel's Dr. Behice Ece Ilhan & VMLY&R COMMERCE's Beth Ann Kaminkow
    Commerce Reimagined: Strategy Behind the Future of Business with Dr. Behice Ece Ilhan – Episode 16
  • Olympic rings
    Entertainment Commerce Is the Next Evolution in Brand Partnerships
  • Headshot of Manuel Borde and Gabriela Lungu
    Cannes Lions 2021 – It’s Time for Creative Commerce
  • Headshots of Susan McPherson and Beth Ann Kaminkow
    Commerce Reimagined: The Lost Art of Connecting with Susan McPherson - Episode 15
  • Orange swirl
    Lessons from Cannes Lions on the Future of eCommerce
  • Two gamers in front of TV
    E3 Live: Gaming Trends & Recap
  • Amazon Prime Day 2021
    Amazon Prime Day 2021: A Celebration of Commerce
  • Why it's time to drop the "e" in eCommerce
    Why It’s Time to Drop the ‘E’ in eCommerce
  • Woman and man texting on cell phone
    Harnessing the Power of ShopStreaming to Drive eCommerce Engagement and Conversion
  • Snap Partner Summit logo
    Snap Partner Summit 2021 Recap
  • Headshot of Jessica Spence, President Brands Beam Suntory and Beth Ann Kaminkow, Global CEO VMLY&R COMMERCE
    Commerce Reimagined: Reimagining the Future of Spirits - Episode 14
  • Man with thumbs up expression
    The Power of Positivity
  • Woman dressed as flapper
    Roaring 20s of Experiential Begins Now
  • Headshot of Brian Owens
    Big-Tech Impact on the Future of Healthcare Commerce
  • Picture of a digital human
    Are Digital Humans Taking Over?
  • FutureOfBrands_MichelleWhelan_4x3-THE ART OF TAKING A LUXURY  BRAND INTO COMMMERCE CHANNELS
    Coco de Mer: The Art of Moving a Luxury Global Brand into Commerce Channels
  • Ad for WPP Commerce event, April 27-28, 2021
    VMLY&R COMMERCE to Co-Host WPP Commerce 2021
Events
  • Headshot of Michelle Whelan, CEO, VMLY&R COMMERCE UK
    What’s Next for the New Era of Digital Commerce?
  • NRF Guide 2021 png
    NRF Guide 2021
  • WPP Extraordinary Awards show
    Geometry Wins Grand Prix at Inaugural WPP Extraordinary Awards
  • Spark Labs Day 4 demo day in Taipei
    My Takeaways from SparkLabs Taipei Demo Day
  • Black background with the Geometry & Ethnicity Awards logos
    Geometry UK Shortlisted at Ethnicity Awards 2020
  • Collage of headshots of women highlighted in World Woman Hour
    World Woman Foundation and Geometry Introduce World Woman Hour: A Global Digital Movement Dedicated to Highlighting Inspirational Stories of Women Around the World
  • Geometry logo with Advertising Week dates
    Geometry Takes Advertising Week 2020
  • Ad for #VoteReady campaign
    Geometry Gets Americans #VoteReady
  • Videocall
    Virtual Event for Nivea Men Breaks Guinness World Records®
  • pinkgeometry
    Geometry Launches Inaugural Creative Week
  • creative week
    Geometry Creative Week Recap: Reimagining the Creative Potential of Commerce
  • Logo for Ad Forum's PHNX Awards
    Geometry Stands Out at AdForum PHNX Awards
  • cremawhisk
    Geometry LATAM Named to Top 10 at International Crema 2019 Rankings
  • conversations
    Singapore Wins Big at the Event Marketing Awards
  • festival2
    The Power of Music in Creating Connections in Anxious Times
  • Beth Ann city
    The Transformative Role of Talent in Future Business
  • presentation WPP
    WPP Commerce 2020: The People Imperative
  • app Miami
    Commerce in a Connected World