News & Views

From our thinkers, innovators and storytellers

To reimagine Commerce, you need to stay one step ahead of what’s happening. Here are our latest expert insights, agency news, and the work that is driving Creative Commerce forward.

News
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  • Campaign Power of Purpose Awards logo
    #FeminineArabic Wins Silver at Power of Purpose Awards
  • Effie Awards logo
    Silver & Bronze Wins at the Effie Awards US
  • Headshots of VMLY&R COMMERCE's Jacquelyn Baker and Michelle Baumann
    VMLY&R COMMERCE Bolsters U.S. Leadership Team Amid Market Transformation
  • Four hands with text that reads "Why creative commerce brings super bowl sized ideas to sales"
    Why Creative Commerce Brings ‘Super Bowl-sized’ Ideas to Sales
  • Man holding a camera with a tshirt hanging in the background
    Creative Commerce Is at the Center of Industry Change
  • Colored pencils, the logo for the D&AD Awards
    US & Mexico Win at D&AD Awards
  • Team from UK's Inclusion Experience
    VMLY&R Launches Inclusion Experience Practice in the UK
  • The One Show logo
    India Wins at The One Show
  • VMLY&R COMMERCE Global Chief Digital Officer Debbie Ellison headshot with statement congratulating her on being named to Empower Ethnic Minority Role Models List 2022
    Debbie Ellison Named in Top 100 Empower/ Yahoo Finance Ethnic Minority Role Model List
  • Headshot of McDonald Predelus, VP Creative Director of Web3
    McDonald Predelus Appointed First VP Creative Director of Web3
  • Headshot of VMLY&R COMMERCE MENA's Fabio Medeiros
    Conversational Commerce: RIP Bots?
  • Cartoon drawing for Nature Valley's Adventure Quarters campaign
    Nature Valley Turns Quarters into a Park Adventure on Earth Day
  • Headshot of Debbie Ellison with text: The Future of Brands
    E-Commerce: Four Lessons from China
  • Black background with text congratulating VMLY&R COMMERCE UK on their Platinum IPA Accreditation
    UK Awarded IPA Platinum CPD Accreditation
  • Subway sandwich shop
    Subway Unites Malaysians This Ramadan with Satu Kaki Lebih Mesra Campaign
  • People smiling with McDonalds and Coca-Cola logos on their mouths
    Coca-Cola and McDonald’s Unveil Non-Fungible Smiles
  • Headshot of Emmanuel Xirogiannis, Digital & Social Commerce Strategy Director at VMLY&R COMMERCE UK
    UK Expands Social Commerce Offering with Depop Talent Emmanuel Xirogiannis
  • Family and friends eating around a table
    Unique Ramadan Campaign Modernizes Traditional Street Food
News
  • Cartoon drawing for Nature Valley's Adventure Quarters campaign
    Nature Valley Turns Quarters into a Park Adventure on Earth Day
  • Black background with text congratulating VMLY&R COMMERCE UK on their Platinum IPA Accreditation
    UK Awarded IPA Platinum CPD Accreditation
  • Subway sandwich shop
    Subway Unites Malaysians This Ramadan with Satu Kaki Lebih Mesra Campaign
  • People smiling with McDonalds and Coca-Cola logos on their mouths
    Coca-Cola and McDonald’s Unveil Non-Fungible Smiles
  • Headshot of Emmanuel Xirogiannis, Digital & Social Commerce Strategy Director at VMLY&R COMMERCE UK
    UK Expands Social Commerce Offering with Depop Talent Emmanuel Xirogiannis
  • Family and friends eating around a table
    Unique Ramadan Campaign Modernizes Traditional Street Food
  • Headshot of Steve Chiles
    Steve Chiles Named Global Chief Digital Officer for WPP Ford
  • Jacquelyn Baker, EVP & Managing Director, Cinncinati & Minneapolis, VMLY&R COMMERCE US
    Jacquelyn Baker Named Account Person of the Year for 2021
  • Feminine Arabic
    #FeminineArabic Scores a Grand Prix at Dubai Lynx
  • New branding for Buenaventura, Colombia
    Buenaventura, Territory of Opportunities: New Campaign Unveiled for Fontur
  • Laura Mignott, Global Chief Experiential Officer, VMLY&R COMMERCE
    Laura Mignott Joins VMLY&R COMMERCE as Global Chief Experiential Officer
  • Colgate Luminous White toothpaste with new Colgate Commitment Brush
    Colgate Commitment Brush Unveiled for Valentine's Day
  • Carsome Chinese New Year ad
    VMLY&R COMMERCE Drives Witty Campaigns for Carsome Malaysia
  • Wrigley's Friendly Alert app
    Freshen Up Your Friendships with Wrigley's ‘Extra Friendly Alert’
  • Headshot of Debbie Ellison, Chief Digital Officer, VMLY&R COMMERCE
    Debbie Ellison Named Chief Digital Officer 100 by Hewlett Packard Enterprise
  • Gemma Spence
    VMLY&R COMMERCE Appoints Gemma Spence as VP of Commerce Transformation
  • Circulo de Oro logo and VMLY&R snowflake
    VMLY&R COMMERCE Mexico & VMLY&R Mexico Named Agency of the Year
  • Nazia Khan, Head of Growth, VMLY&R COMMERCE MENA
    VMLY&R COMMERCE Appoints Nazia Khan as Head of Growth for MENA Region
Insights
  • Headshots of Girls in Tech Founder/CEO Adriana Gascoigne and VMLY&R COMMERCE Global CEO Beth Ann Kaminkow
    Commerce Reimagined: The Power of Belonging & Community – Episode 18
  • Headshot of Tom Moore, Head of Retail, VMLY&R COMMERCE UK
    A Power Play for Grocery Retail
  • People waving LGBTQ+ flag
    Is Our Painful LGBTQ+ History a Thing of the Past?
  • Headshot of Alberto Traina Wannoni, VMLY&R COMMERCE US
    Virtuality Asks for a Change in Advertising Festivals
  • Gray background that reads "Justice to shelf"
    Justice to Shelf: Making Commerce More Equitable for All
  • Add to Cart - February 2022
    Add to Cart: Commerce News Roundup - February 2022
  • Commerce Reimagined, episode 17, featuring Misha Sher, Mediacom's Global Head of Sport, Entertainment & Culture and VMLY&R COMMERCE's Head of Brand Partnerships Jon Goynshor
    Commerce Reimagined: Brand Partnerships at the Intersection of Culture and Commerce – Episode 17
  • New York City skyline
    NRF 2022: Key Trends
  • Headshot of Roy Armale, Chief Innovation Officer, VMLY&R COMMERCE
    Rewriting The Brief For Data Democratization
  • Fabio Medeiros, Strategy Director, VMLY&R COMMERCE Dubai
    Embracing the ‘Commerverse’
  • People watching a screen
    CES 2022: Trends, Exhibits and Innovations
  • Headshot of Jamie Hill, Creative Inclusivity Director, VMLY&R COMMERCE
    Are 'Communities' the Future of Agency Culture?
  • Hand holding cell phone with text that reads "Creative commerce is the future"
    Whether You Tap, Scan or Voice Command, Creative Commerce Is the Future
  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    Why the Time Is Right for Creative Commerce Lions
  • Dubai skyline at night from Burj Khalifa
    Culturally Disruptive Commerce
  • Winter coats hanging on a rack
    Choosing Change: The Future Is Bright with Creative Commerce
  • Holiday Trends Tracker
    VMLY&R COMMERCE Releases Holiday Trends Report
  • Eleven Takeaways from 11.11 (Singles' Day)
    Eleven Takeaways from 11.11 (Singles' Day)
Events
  • New brand identity for the Romanian Gymnastics Federation
    VMLY&R COMMERCE Romania Wins Red Dot Design Award 2021
  • Headshot of Manuel Borde and Gabriela Lungu
    Cannes Lions 2021 – It’s Time for Creative Commerce
  • Orange swirl
    Lessons from Cannes Lions on the Future of eCommerce
  • Two gamers in front of TV
    E3 Live: Gaming Trends & Recap
  • Amazon Prime Day 2021
    Amazon Prime Day 2021: A Celebration of Commerce
  • List of Cannes Lions wins by VMLY&R COMMERCE
    VMLY&R COMMERCE Wins Silver and Bronze at 2021 Cannes Lions International Festival of Creativity
  • Bootiques Silver win at Cannes Lions
    It’s a Cannes Lions Silver for Boots’ “Bootiques”
  • netflix show
    Unlimited Reality Wins Webby
  • Ad for I Breathe for India virtual fundraiser for Covid
    Indian Celebrities Rally Together to Raise Lifesaving Funds for 'I Breathe for India: Covid Crisis Relief'
  • FutureOfBrands_MichelleWhelan_4x3-THE ART OF TAKING A LUXURY  BRAND INTO COMMMERCE CHANNELS
    Coco de Mer: The Art of Moving a Luxury Global Brand into Commerce Channels
  • Ad for WPP Commerce event, April 27-28, 2021
    VMLY&R COMMERCE to Co-Host WPP Commerce 2021
  • Black background with SXSW Guide 2021 wording
    SXSW Proves Consumers are in the Driver’s Seat: Our Commerce Takeaways
  • Headshot of Michelle Whelan, CEO, VMLY&R COMMERCE UK
    What’s Next for the New Era of Digital Commerce?
  • NRF Guide 2021 png
    NRF Guide 2021
  • WPP Extraordinary Awards show
    Geometry Wins Grand Prix at Inaugural WPP Extraordinary Awards
  • Spark Labs Day 4 demo day in Taipei
    My Takeaways from SparkLabs Taipei Demo Day
  • Black background with the Geometry & Ethnicity Awards logos
    Geometry UK Shortlisted at Ethnicity Awards 2020
  • Collage of headshots of women highlighted in World Woman Hour
    World Woman Foundation and Geometry Introduce World Woman Hour