News & Views

From our thinkers, innovators and storytellers

To reimagine Commerce, you need to stay one step ahead of what’s happening. Here are our latest expert insights, agency news, and the work that is driving Creative Commerce forward.

  • Logo for Intercontinental Hotels & Resorts
    UK IX Practice Lands Intercontinental Hotels & Resorts Assignment
  • Red background with King Kong standing on Coke bottle
    Coca-Cola Middle East Brings Movie Experience Magic with “Alexa, I See Coke” Voice Campaign
  • AI inspired woman with street in the background
    AI-Generated Film Launches New Web3 Metaverse Platform Brand
  • VMLY&R London employees wearing colorful shirts with snowflake logos on them
    VMLY&R London Lands Campaign Integrated Agency of the Year
  • Didi Pirinyuang, Chief Creative Officer, Malaysia
    Malaysia Names New Chief Creative Officer
  • leadership
    VMLY&R COMMERCE Boosts Global & US Leadership Team
  • Headshots of Unilever's Claire Hennah and VMLY&R Commerce's Gemma Spence
    Commerce Reimagined: Tactics for Winning in Digital Commerce - Episode 23
  • Text that reads "The commerce revolution is starting; here's how to respond"
    The Commerce Revolution Is Starting – Here’s How to Respond
  • Headshot of Michelle Whelan, CEO, VMLY&R COMMERCE UK
    Connected Moments That Matter to Achieve Growth
  • Sticker on car that says "Car rules: 1. Sit down; 2. Shut up; 3. Hold on"
    6 Takeaways From The Ever-Changing World Of Commerce
  • Beth Ann Kaminkow speaking on stage at WPP Commerce 2023
    2023 Commerce Revolution
  • Red background with text that reads "Creative Commerces takes the stage at The Drum World Creative Rankings 2023; VMLY&R Commerce #61"
    The Drum Beats On: VMLY&R COMMERCE Lists on the 2023 World Creative Rankings
  • Headshot of Debbie Ellison, Chief Digital Officer, VMLY&R COMMERCE
    Beyond The Numbers … All We Want Is An Inclusive Experience
  • David Roth and Beth Ann Kaminkow
    Commerce Reimagined: The Big Commerce Plays for 2023 - Episode 22
  • Bald woman with tattoo on side of head
    Clínica del Country Redefines Cancer
  • 3 men and 2 women in front of screen with text "Oystercatchers Awards 22"
    Debbie Ellison Named Champion for Change at Oystercatchers Awards
  • Chris Hilton of Geometry Ogilvy Japan
    How the Metaverse Can Enhance Your Brand Ecosystem
  • Headshot of Jon Goynshor, Head of Global Partnerships, VMLY&R COMMERCE
    Beyond Entertainment To Engagement: Creating Successful Super Bowl Ads
  • leadership
    VMLY&R COMMERCE Boosts Global & US Leadership Team
  • Red background with text that reads "Creative Commerces takes the stage at The Drum World Creative Rankings 2023; VMLY&R Commerce #61"
    The Drum Beats On: VMLY&R COMMERCE Lists on the 2023 World Creative Rankings
  • Headshot of Debbie Ellison, Chief Digital Officer, VMLY&R COMMERCE
    Beyond The Numbers … All We Want Is An Inclusive Experience
  • Bald woman with tattoo on side of head
    Clínica del Country Redefines Cancer
  • 3 men and 2 women in front of screen with text "Oystercatchers Awards 22"
    Debbie Ellison Named Champion for Change at Oystercatchers Awards
  • Headshot of Tom Moore, UK head of commerce
    Tom Moore Promoted to UK Head of Commerce
  • Four women representatives holding Investing in Ethnicity certificate
    UK Named Top 25 Employer by Investing in Ethnicity
  • Red background with text that reads "The Drum Awards: Winner, Agency of the Year 2022"
    VMLY&R COMMERCE Named Agency of the Year by The Drum
  • Male and female on posters for Down Syndrome
    Rewriting the Narrative for Down Syndrome
  • Man with beard wearing orange hoodie
    Jumia’s Black Friday Campaign Tells Egypt ‘Now is the Time’ for Great Deals
  • iRobot logo
    iRobot Corporation Appoints VMLY&R as EMEA Connected Brands Agency
  • Home of connected brands
    VMLY&R Unveils The Home of Connected Brands: Shaping the Future of Business
  • Carlos Laureano, COO, VMLY&R COMMERCE Puerto Rico
    VMLY&R COMMERCE Launches in Puerto Rico
  • Three red dragon circles on fire
    India Wins Agency of the Year at Dragons of Asia
  • Muslim Consumerism Report Launch
    The New Muslim Consumer
  • People holding the number 10 in their hands
    Marketdata Sweeps ABEMD Awards
  • Aerial of Putumayo, Colombia with text saying "Putumayo un viaje a un mundo magico"
    Putumayo, A Journey to a Magical World: FONTUR Unveils Latest Campaign
  • Headshot of Ricardo Aguirre
    Ricardo Aguirre Named Regional Strategic Shopper Lead for Mexico & Latin America
  • Headshots of No7 Company’s Global Head of Online Leanne Carden and VMLY&R COMMERCE’s Global VP of Commerce Transformation Gemma Spence
    Commerce Reimagined: DTC as a New Model of Growth for CPG Brands - Episode 21
  • Headshot of VMLY&R Commerce US Chief Strategy Officer Michelle Baumann
    Reframing the Planning Process
  • Purple and teal background with text that reads "How will Gen Z approach the holiday season"
    How Will Gen Z Approach the Holiday Season
  • Headshot of Jamie Hill, Creative Inclusivity Director, VMLY&R COMMERCE
    Is Inclusive Language Inherently Exclusionary?
  • Gemma Spence
    Retail Media Success—How to Create an Engaging Customer Journey
  • Headshot of Jon Goynshor, Head of Global Partnerships, VMLY&R COMMERCE
    Brands Will Be Touting Activism and Web3 to Unite 5 Billion World Cup Fans
  • Orange background with text that reads "Beyond the big guys: Navigating the retail media market outside of Amazon and Walmart"
    Navigating the Retail Media Market Outside of Amazon and Walmart
  • Headshot of Michelle Whelan, CEO, VMLY&R COMMERCE UK
    Getting Comfortable with Uncomfortable Channels Is the Path to New Growth
  • African American male holding an African American infant
    Why Black Dads Are a Major Missed Opportunity for the Holidays
  • Yellow background with text that reads "It's good to talk -- personalising social selling with conversational commerce"
    VMLY&R COMMERCE and Sprinklr Unveil Guide to Conversational Social Commerce
  • Orange and purple background with text that reads "Conscious Consumerism: As Black Friday wilts, Green Friday sprouts"
    Conscious Consumerism: As Black Friday Wilts, Green Friday Sprouts
  • Muslim Consumerism Report Launch
    The New Muslim Consumer
  • Table in front of wine display in Aldi
    What Motivates Shoppers in the New Value Era
  • Woman filling dishwasher detergent bottle at filling machine
    Why the West Must Look to the East for the Future of Creative Commerce
  • Headshot of Ani Fonte with text reading "Mas & Mais"
    Showing Up Latina
  • Group of people sitting around an office meeting table
    AGENCY and Why the Office Matters
  • Headshot of Tom Moore, Head of Retail, VMLY&R COMMERCE UK
    A Taste of Our Own Medicine
  • Earth with text that reads "Are you future shopper ready?"
    Gen Z Is Torn Between 'Conscience' and 'Commerce' When They Shop
  • Painted ceiling inside the 2020 Dubai Expo
    Expo 2020 Dubai: Humanity. Innovation. Experience.
  • Jacquelyn Baker, EVP & Managing Director, Cinncinati & Minneapolis, VMLY&R COMMERCE US
    Jacquelyn Baker Named Account Person of the Year for 2021
  • Feminine Arabic
    #FeminineArabic Scores a Grand Prix at Dubai Lynx
  • Circulo de Oro logo and VMLY&R snowflake
    VMLY&R COMMERCE Mexico & VMLY&R Mexico Named Agency of the Year
  • New York City skyline
    NRF 2022: Key Trends
  • People watching a screen
    CES 2022: Trends, Exhibits and Innovations
  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    Global CEO Beth Ann Kaminkow Named Jury President for New Creative Commerce Lions
  • Singles Day promo
    VMLY&R COMMERCE Curates Learnings around Alibaba’s 11.11 Shopping Festival
  • Evergreen Home Care in-store display
    UK Wins Bronze at POPAI AWARDS 2021 for Evergreen Garden Care
  • Collage of winners from Drum Digital Industries awards
    VMLY&R COMMERCE Wins Big at The Drum Awards for Digital Industries
  • New brand identity for the Romanian Gymnastics Federation
    VMLY&R COMMERCE Romania Wins Red Dot Design Award 2021
  • Headshot of Manuel Borde and Gabriela Lungu
    Cannes Lions 2021 – It’s Time for Creative Commerce
  • Orange swirl
    Lessons from Cannes Lions on the Future of eCommerce
  • Two gamers in front of TV
    E3 Live: Gaming Trends & Recap
  • Amazon Prime Day 2021
    Amazon Prime Day 2021: A Celebration of Commerce
  • List of Cannes Lions wins by VMLY&R COMMERCE
    VMLY&R COMMERCE Wins Silver and Bronze at 2021 Cannes Lions International Festival of Creativity
  • Bootiques Silver win at Cannes Lions
    It’s a Cannes Lions Silver for Boots’ “Bootiques”
  • netflix show
    Unlimited Reality Wins Webby