News & Views

From our thinkers, innovators and storytellers

To reimagine Commerce, you need to stay one step ahead of what’s happening. Here are our latest expert insights, agency news, and the work that is driving Creative Commerce forward.

News
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  • Headshot of Steve Chiles
    Steve Chiles Named Global Chief Digital Officer for WPP Ford
  • Box full of candy bars
    What Brands Should Be Doing Now to Offset Impending HFSS Regulations
  • Pink background with words shopstreaming commerce
    Shopstreaming: The Next Big Thing in Commerce
  • Headshots of Girls in Tech Founder/CEO Adriana Gascoigne and VMLY&R COMMERCE Global CEO Beth Ann Kaminkow
    Commerce Reimagined: The Power of Belonging & Community – Episode 18
  • Headshot of Tom Moore, Head of Retail, VMLY&R COMMERCE UK
    A Power Play for Grocery Retail
  • LGBTQ+ flags being waved
    Is Our Painful LGBTQ+ History a Thing of the Past?
  • Headshot of Alberto Traina Wannoni, VMLY&R COMMERCE US
    Virtuality Asks for a Change in Advertising Festivals
  • Headshot of Brian Owens
    Bring Justice to Shelf to Make Commerce More Equitable
  • New branding for Buenaventura, Colombia
    Buenaventura, Territory of Opportunities: New Campaign Unveiled for Fontur
  • Add to Cart - February 2022
    Add to Cart: Commerce News Roundup - February 2022
  • Laura Mignott, Global Chief Experiential Officer, VMLY&R COMMERCE
    Laura Mignott Joins VMLY&R COMMERCE as Global Chief Experiential Officer
  • Commerce Reimagined, episode 17, featuring Misha Sher, Mediacom's Global Head of Sport, Entertainment & Culture and VMLY&R COMMERCE's Head of Brand Partnerships Jon Goynshor
    Commerce Reimagined: Brand Partnerships at the Intersection of Culture and Commerce – Episode 17
  • Colgate Luminous White toothpaste with new Colgate Commitment Brush
    Colgate Commitment Brush Unveiled for Valentine's Day
  • Carsome Chinese New Year ad
    VMLY&R COMMERCE Drives Witty Campaigns for Carsome Malaysia
  • Wrigley's Friendly Alert app
    Freshen Up Your Friendships with Wrigley's ‘Extra Friendly Alert’
  • Headshot of Debbie Ellison, Chief Digital Officer, VMLY&R COMMERCE
    Debbie Ellison Named Chief Digital Officer 100 by Hewlett Packard Enterprise
  • Gemma Spence
    VMLY&R COMMERCE Appoints Gemma Spence as VP of Commerce Transformation
  • Circulo de Oro logo and VMLY&R snowflake
    VMLY&R COMMERCE Mexico & VMLY&R Mexico Named Agency of the Year
News
  • Circulo de Oro logo and VMLY&R snowflake
    VMLY&R COMMERCE Mexico & VMLY&R Mexico Named Agency of the Year
  • Nazia Khan, Head of Growth, VMLY&R COMMERCE MENA
    VMLY&R COMMERCE Appoints Nazia Khan as Head of Growth for MENA Region
  • Mechanic posing for Castrol's "Portraits of Change" campaign
    Castrol Lubricants Celebrates UAE Mechanics in World's Biggest Frame
  • Epica award winners
    VMLY&R COMMERCE Wins at Epica Awards: 1 Gold, 1 Silver, 2 Bronze
  • Animated dog with earplugs
    Fundación Cardio Infantil and Geometry Colombia Launch “Unbreakable Hearts”
  • Woman looking at cell phone to scan vital signs for MiBupa app
    Bupa Latin America and Geometry Colombia Launch New Innovation to Monitor Vital Signs
  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    Global CEO Beth Ann Kaminkow Named Jury President for New Creative Commerce Lions
  • Pizza and Pizza Hut Trivial Pursuit game
    Pizza Hut International and Trivial Pursuit Partner in Pizza Pursuit
  • Two women in lingere from #RevealYourPleasure campaign by Coco de Mer
    VMLY&R COMMERCE UK and Coco de Mer Explore Female Pleasure & Sexual Wellness with #RevealYourPleasure Campaign
  • VMLY&R COMMERCE Logo
    VMLY&R COMMERCE Launches Consulting Firm in Andean Region
  • Singles Day promo
    VMLY&R COMMERCE Curates Learnings around Alibaba’s 11.11 Shopping Festival
  • 3 men and 2 women wearing the limited edition jerseys for Mexico's Cruz Azul
    Cruz Azul Soccer Club Changes Colors to Support Mexican Red Cross
  • Evergreen Home Care in-store display
    UK Wins Bronze at POPAI AWARDS 2021 for Evergreen Garden Care
  • Collage of winners from Drum Digital Industries awards
    VMLY&R COMMERCE Wins Big at The Drum Awards for Digital Industries
  • Shopmatic logo
    VMLY&R COMMERCE Announces Exclusive Tie Up with e-Commerce Leader Shopmatic
  • Man sitting in chair by television
    Unveiling the Truth on Recyclable Materials
  • New brand identity for the Romanian Gymnastics Federation
    VMLY&R COMMERCE Romania Wins Red Dot Design Award 2021
  • VMLY&R Foundation Day 2021
    VMLY&R Unites for Good on Worldwide Foundation Day
Insights
  • Fabio Medeiros, Strategy Director, VMLY&R COMMERCE Dubai
    Embracing the ‘Commerverse’
  • People watching a screen
    CES 2022: Trends, Exhibits and Innovations
  • Headshot of Jamie Hill, Creative Inclusivity Director, VMLY&R COMMERCE
    Are 'Communities' the Future of Agency Culture?
  • Manuel Borde, Global Chief Creative Officer, VMLY&R COMMERCE
    Whether You Tap, Scan or Voice Command, Creative Commerce Is the Future
  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    It's Time to Shift to Creative Commerce at Cannes
  • Dubai skyline at night from Burj Khalifa
    Culturally Disruptive Commerce
  • Winter coats hanging on a rack
    Choosing Change: The Future Is Bright with Creative Commerce
  • Holiday Trends Tracker
    VMLY&R COMMERCE Releases Holiday Trends Report
  • Eleven Takeaways from 11.11 (Singles' Day)
    Eleven Takeaways from 11.11 (Singles' Day)
  • Blue background that says: The Future of B2B, The Adaptive Business
    The Future of B2B: The Adaptive Business
  • The future of humanized commerce report
    The Future of Humanized Commerce
  • Headline which reads "Is your CX leading consumers down a dead end?"
    What Consumer Packaged Goods Can Learn from Automotive Brands
  • Add to Cart - September 2021
    Add to Cart: eCommerce News Roundup - September 2021
  • Cover of VMLY&R COMMERCE whitepaper on Driving Rapid Business Growth With Shops
    Driving Rapid Business Growth with Shops
  • Add to Cart - August 2021
    Add to Cart: eCommerce News Roundup - August 2021
  • Headshot of Roy Armale, Chief Innovation Officer, VMLY&R COMMERCE
    Designing the Future of Work
  • Debbie Ellison headshot
    The Rapid Way to be Transformative? Be More Human.
  • Headline that reads "5 ways to improve the new hybrid workplace"
    Five Ways to Improve the New Hybrid Workplace
Events
  • FutureOfBrands_MichelleWhelan_4x3-THE ART OF TAKING A LUXURY  BRAND INTO COMMMERCE CHANNELS
    Coco de Mer: The Art of Moving a Luxury Global Brand into Commerce Channels
  • Ad for WPP Commerce event, April 27-28, 2021
    VMLY&R COMMERCE to Co-Host WPP Commerce 2021
  • Black background with SXSW Guide 2021 wording
    SXSW Proves Consumers are in the Driver’s Seat: Our Commerce Takeaways
  • Headshot of Michelle Whelan, CEO, VMLY&R COMMERCE UK
    What’s Next for the New Era of Digital Commerce?
  • NRF Guide 2021 png
    NRF Guide 2021
  • WPP Extraordinary Awards show
    Geometry Wins Grand Prix at Inaugural WPP Extraordinary Awards
  • Spark Labs Day 4 demo day in Taipei
    My Takeaways from SparkLabs Taipei Demo Day
  • Black background with the Geometry & Ethnicity Awards logos
    Geometry UK Shortlisted at Ethnicity Awards 2020
  • Collage of headshots of women highlighted in World Woman Hour
    World Woman Foundation and Geometry Introduce World Woman Hour
  • Geometry logo with Advertising Week dates
    Geometry Takes Advertising Week 2020
  • Ad for #VoteReady campaign
    Geometry Gets Americans #VoteReady
  • Videocall
    Virtual Event for Nivea Men Breaks Guinness World Records®
  • pinkgeometry
    Geometry Launches Inaugural Creative Week
  • creative week
    Geometry Creative Week Recap: Reimagining the Creative Potential of Commerce
  • Logo for Ad Forum's PHNX Awards
    Geometry Stands Out at AdForum PHNX Awards
  • cremawhisk
    Geometry LATAM Named to Top 10 at International Crema 2019 Rankings
  • conversations
    Singapore Wins Big at the Event Marketing Awards
  • festival2
    The Power of Music in Creating Connections in Anxious Times