News & Views

From our thinkers, innovators and storytellers

To reimagine Commerce, you need to stay one step ahead of what’s happening. Here are our latest expert insights, agency news, and the work that is driving Creative Commerce forward.

News
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  • Home of connected brands
    VMLY&R Unveils The Home of Connected Brands: Shaping the Future of Business
  • Carlos Laureano, COO, VMLY&R COMMERCE Puerto Rico
    VMLY&R COMMERCE Launches in Puerto Rico
  • Three red dragon circles on fire
    India Wins Agency of the Year at Dragons of Asia
  • Muslim Consumerism Report Launch
    The New Muslim Consumer
  • Table in front of wine display in Aldi
    What Motivates Shoppers in the New Value Era
  • People holding the number 10 in their hands
    Marketdata Sweeps ABEMD Awards
  • Aerial of Putumayo, Colombia with text saying "Putumayo un viaje a un mundo magico"
    Putumayo, A Journey to a Magical World: FONTUR Unveils Latest Campaign
  • Headshot of Ricardo Aguirre
    Ricardo Aguirre Named Regional Strategic Shopper Lead for Mexico & Latin America
  • Woman filling dishwasher detergent bottle at filling machine
    Why the West Must Look to the East for the Future of Creative Commerce
  • VMLY&R COMMERCE eCommerce new hires, Mary Simpson, Laura Cullen and James Galland
    VMLY&R COMMERCE Grows Global eCommerce Offer with New Hires
  • Headshot of Ani Fonte with text reading "Mas & Mais"
    Showing Up Latina
  • Effie Awards Colombia logo
    Colombia Wins Gold & Silver at Effie Colombia Awards
  • Opening of Brisbane, Australia VMLY&R COMMERCE office
    VMLY&R COMMERCE Launches in Brisbane, Australia
  • UK ECD Marco Bezerra sitting in a chair
    VMLY&R COMMERCE Welcomes Marco Bezerra as UK Executive Creative Director
  • Group of people sitting around an office meeting table
    AGENCY and Why the Office Matters
  • Headshot of Tom Moore, Head of Retail, VMLY&R COMMERCE UK
    A Taste of Our Own Medicine
  • Earth with text that reads "Are you future shopper ready?"
    Gen Z Is Torn Between 'Conscience' and 'Commerce' When They Shop
  • Commerce Reimagined episode 20
    Commerce Reimagined: Structuring for Success in the Golden Age of eCommerce - Episode 20
News
  • Two female new hires for VMLY&R COMMERCE Malaysia, Voon Tai and Victoria Chu
    Malaysia Welcomes Senior New Hires
  • Headshot of Carina Blaas, VMLY&R COMMERCE Brazil eCommerce Director
    E-commerce Director Announced for Brazil and Latin America
  • 2022 Cannes Lions - Creative Commerce
    1 Gold, 4 Silver, 2 Bronze and 14 Shortlists at Cannes Lions 2022
  • Campaign Power of Purpose Awards logo
    #FeminineArabic Wins Silver at Power of Purpose Awards
  • Effie Awards logo
    Silver & Bronze Wins at the Effie Awards US
  • Headshots of VMLY&R COMMERCE's Jacquelyn Baker and Michelle Baumann
    VMLY&R COMMERCE Bolsters U.S. Leadership Team Amid Market Transformation
  • Colored pencils, the logo for the D&AD Awards
    US & Mexico Win at D&AD Awards
  • Team from UK's Inclusion Experience
    VMLY&R Launches Inclusion Experience Practice in the UK
  • The One Show logo
    India Wins at The One Show
  • VMLY&R COMMERCE Global Chief Digital Officer Debbie Ellison headshot with statement congratulating her on being named to Empower Ethnic Minority Role Models List 2022
    Debbie Ellison Named in Top 100 Empower/ Yahoo Finance Ethnic Minority Role Model List
  • Headshot of McDonald Predelus, VP Creative Director of Web3
    McDonald Predelus Appointed First VP Creative Director of Web3
  • Cartoon drawing for Nature Valley's Adventure Quarters campaign
    Nature Valley Turns Quarters into a Park Adventure on Earth Day
  • Black background with text congratulating VMLY&R COMMERCE UK on their Platinum IPA Accreditation
    UK Awarded IPA Platinum CPD Accreditation
  • Subway sandwich shop
    Subway Unites Malaysians This Ramadan with Satu Kaki Lebih Mesra Campaign
  • People smiling with McDonalds and Coca-Cola logos on their mouths
    Coca-Cola and McDonald’s Unveil Non-Fungible Smiles
  • Headshot of Emmanuel Xirogiannis, Digital & Social Commerce Strategy Director at VMLY&R COMMERCE UK
    UK Expands Social Commerce Offering with Depop Talent Emmanuel Xirogiannis
  • Family and friends eating around a table
    Unique Ramadan Campaign Modernizes Traditional Street Food
  • Headshot of Steve Chiles
    Steve Chiles Named Global Chief Digital Officer for WPP Ford
Insights
  • Group of people sitting around an office meeting table
    AGENCY and Why the Office Matters
  • Headshot of Tom Moore, Head of Retail, VMLY&R COMMERCE UK
    A Taste of Our Own Medicine
  • Earth with text that reads "Are you future shopper ready?"
    Gen Z Is Torn Between 'Conscience' and 'Commerce' When They Shop
  • Commerce Reimagined episode 20
    Commerce Reimagined: Structuring for Success in the Golden Age of eCommerce - Episode 20
  • Headshot of Brian Owens
    Social Media Integral to Rx’s Newly Elevated Status
  • Game controller on a purple background
    As E3 Pauses, Brands Should Fast-Forward Their Entertainment Commerce Strategy
  • Debbie Ellison headshot
    Unless Inclusion Is Prioritized by Adland, People Like My Daughter Will Shun It
  • Mobile phone opened to Amazon
    Amazon Prime Day 2022 Recap
  • Woman with hat looking at abstract artwork
    Masterpieces: The Best of the Best Creative Commerce at Cannes
  • Four hands with text that reads "Why creative commerce brings super bowl sized ideas to sales"
    Why Creative Commerce Brings ‘Super Bowl-sized’ Ideas to Sales
  • Man holding a camera with a tshirt hanging in the background
    Creative Commerce Is at the Center of Industry Change
  • Headshot of VMLY&R COMMERCE MENA's Fabio Medeiros
    Conversational Commerce: RIP Bots?
  • Headshot of Godiva's Nurtaç Ziyal Afridi and VMLY&R COMMERCE's Beth Ann Kaminkow
    Commerce Reimagined: The New Marketing Model for Growth - Episode 19
  • Orange background with writing: how to score more from brand collaborations
    How to S.C.O.R.E. More from Brand Collaborations
  • Bowl of dates and prayer beads
    Memorable or Merely Correct?
  • Painted ceiling inside the 2020 Dubai Expo
    Expo 2020 Dubai: Humanity. Innovation. Experience.
  • Box full of candy bars
    What Brands Should Be Doing Now to Offset Impending HFSS Regulations
  • Pink background with words shopstreaming commerce
    Shopstreaming: The Next Big Thing in Commerce
Events
  • Singles Day promo
    VMLY&R COMMERCE Curates Learnings around Alibaba’s 11.11 Shopping Festival
  • Evergreen Home Care in-store display
    UK Wins Bronze at POPAI AWARDS 2021 for Evergreen Garden Care
  • Collage of winners from Drum Digital Industries awards
    VMLY&R COMMERCE Wins Big at The Drum Awards for Digital Industries
  • New brand identity for the Romanian Gymnastics Federation
    VMLY&R COMMERCE Romania Wins Red Dot Design Award 2021
  • Headshot of Manuel Borde and Gabriela Lungu
    Cannes Lions 2021 – It’s Time for Creative Commerce
  • Orange swirl
    Lessons from Cannes Lions on the Future of eCommerce
  • Two gamers in front of TV
    E3 Live: Gaming Trends & Recap
  • Amazon Prime Day 2021
    Amazon Prime Day 2021: A Celebration of Commerce
  • List of Cannes Lions wins by VMLY&R COMMERCE
    VMLY&R COMMERCE Wins Silver and Bronze at 2021 Cannes Lions International Festival of Creativity
  • Bootiques Silver win at Cannes Lions
    It’s a Cannes Lions Silver for Boots’ “Bootiques”
  • netflix show
    Unlimited Reality Wins Webby
  • Ad for I Breathe for India virtual fundraiser for Covid
    Indian Celebrities Rally Together to Raise Lifesaving Funds for 'I Breathe for India: Covid Crisis Relief'
  • FutureOfBrands_MichelleWhelan_4x3-THE ART OF TAKING A LUXURY  BRAND INTO COMMMERCE CHANNELS
    Coco de Mer: The Art of Moving a Luxury Global Brand into Commerce Channels
  • Ad for WPP Commerce event, April 27-28, 2021
    VMLY&R COMMERCE to Co-Host WPP Commerce 2021
  • Black background with SXSW Guide 2021 wording
    SXSW Proves Consumers are in the Driver’s Seat: Our Commerce Takeaways
  • Headshot of Michelle Whelan, CEO, VMLY&R COMMERCE UK
    What’s Next for the New Era of Digital Commerce?
  • NRF Guide 2021 png
    NRF Guide 2021
  • WPP Extraordinary Awards show
    Geometry Wins Grand Prix at Inaugural WPP Extraordinary Awards