WPP named as a Leader in Commerce Services, Q1 2021 Analyst Report


“WPP leads with strategy and implementation as well as in Amazon and social selling.”

VMLY&R COMMERCE, WPP’s global brand and customer experience agency, announced today that Forrester recognized WPP as a Leader in The Forrester Wave™: Commerce Services, Q1 2021. WPP was one of the 14 most significant commerce service vendors evaluated by Forrester in The Forrester Wave™: Commerce Services, Q1 2021.

WPP received the highest scores possible in12 criteria including Omnichannel Commerce Strategy, Organization Design & Change Management, Global or Multibusiness Unit Commerce Architectures and Vision.

The Forrester report stated: “Compared with other providers [Forrester] evaluated WPP shows strength and higher client satisfaction in commerce strategy services, emerging commerce touchpoint services, commerce experiences supporting services, and program management. WPP shows particular strength in social commerce and Amazon marketplace services... The report also noted, “WPP is a good fit for companies seeking a global omnichannel commerce partner with expertise in helping clients navigate and monetize emerging channel options.”

“As WPP’s end-to-end Creative Commerce company, we are proud of our full end-to-end commerce capability at WPP across consulting, creative and media. We believe this recognition from Forrester validates our work to elevate commerce to the forefront of all media and marketing decisions, leading the changes taking place in commerce today with our clients,” said Beth Ann Kaminkow, Global CEO, VMLY&R COMMERCE.

Jon Cook, Global CEO VMLY&R, added, “Launching VMLY&R COMMERCE globally in 2020 was an important step forward to create connected brands for our client partners. VMLY&R COMMERCE capabilities, complimented by the depth of experience at WPP, ensures we have the ability to accelerate the integration of commerce initiatives across the connected consumer journey.”

The Forrester report also gave WPP full scores in the criteria of: global or multibusiness unit commerce architectures; emerging commerce touchpoint services; commerce experiences supporting services; privacy and compliance; programme management; vision; and partner ecosystem.

VMLY&R COMMERCE is a new end to end Creative Commerce company built on the commerce expertise of Geometry and scaled through VMLY&R’s connected brand promise. With over 12,000 employees across 80 countries, the company helps modern brands grow by unifying marketing strategies around commerce channels. Living CommerceTM is its proprietary approach and platform enabling its understanding of how, when and why people buy to deliver emotionally engaging and culturally-relevant commerce experiences. With capabilities across Retail, Experience, Design and Innovation, the company is helping brands discover the creativity potential in commerce to drive both brand awareness and conversion.