VMLY&R COMMERCE Wins Big at The Drum Awards for Digital Industries: 17 Shortlists, 3 Wins, 3 Highly Commended, 1 Grand Prix Nomination

Collage of winners from Drum Digital Industries awards

VMLY&R COMMERCE UK awarded Diversity & Inclusion Company of the Year

VMLY&R COMMERCE has remarkable success at the 2021 Drum Awards for Digital Industries landing as the second most-awarded agency with three wins, three highly commended and one Grand Prix nomination across multiple categories.

This global competition, formerly known as the DADIs, has been regarded as the effectiveness awards for the digital industry since 2016.  With categories devoted to artificial intelligence and machine learning, augmented and virtual reality, and to the use of data and search, the awards recognize the companies using digital media and technology to power the world's most effective campaigns.   

The campaign winners included Elena’s ‘Adios Amor Adios’ Heartbreak Ice Cream, a creative collaboration between VMLY&R COMMERCE Mexico and North America in the Retail category, and the World Women’s Foundation’s highly acclaimed World Woman Hour global campaign for Most Effective Use of Video, also named a Grand Prix nominee.  The agency also received Highly Commended status for its work on Argentina's FlyBondi ‘Save Your Destination’campaign in the Travel, Leisure, Tourism category, Elena’s Heartbreak Ice Cream in the Consumer Products or Services category, and World Woman Hour in the Not for Profit category.

Further recognition came for VMLY&R COMMERCE UK who received the much-coveted award of Diversity & Inclusion Company of the Year for its unwavering support and championing of diversity and inclusion.

“What a big moment for us as an agency,” commented Beth Ann Kaminkow, Global CEO VMLY&R COMMERCE. “This recognition further validates our journey to elevate the role of technology and data in delivering exceptional commerce experiences. But even more rewarding is the win for commerce in general. We’re seeing more brands and retailers realize the value in using data and technology to deliver deeper, more engaging experiences for consumers across commerce moments.  The effectiveness of this strategy is evident in both brand and commercial growth for brand’s leaning into digital transformation.”

Beth Ann went on to share, “having the right talent and capability mix is critical to this success. The efforts in the UK to elevate the representation of diverse voices and perspectives across all areas of our businesses will enable continued growth locally, and as we scale this model across the world. Congratulations to everyone at VMLY&R COMMERCE for elevating the delivery of creativity and excellence every day.”

Commented Michelle Whelan, CEO VMLY&R COMMERCE UK, “Being business future-fit isn’t simply about new technology, proprietary data, and bringing new products and services to market. It’s also about understanding and reflecting the communities where our clients engage and serve – and diversity of our people is central to success.”

The Drum Awards for Digital Industries revealed the shortlisted companies last month with VMLY&R COMMERCE topping the list with 17 shortlists set across all four regions and across both global and local clients. Full list below. 

You can re-watch the live Drum Award Ceremony here.

WINNERS 

  • Elena’s Heartbreak Ice Cream by VMLY&R COMMERCE Mexico & North America (Retail) 
  • World Woman Hour by VMLY&R COMMERCE UK (Most Effective Use of Video) in partnership with Hogarth Worldwide + Gramercy Park Studios/Social Labs/BCW PR  
  • VMLY&R COMMERCE UK (Diversity & Inclusion Company of the Year) 
     

HIGHLY COMMENDED 

  • World Woman Hour by VMLY&R COMMERCE UK (Not for Profit) 
  • 'Save Your Destination' for Flybondi by VMLY&R COMMERCE Argentina (Travel/Leisure/Tourism/Sport) 
  • Elena’s Heartbreak Ice Cream VMLY&R COMMERCE Mexico & North America (Consumer Products or Services) 

GRAND PRIX NOMINEE:  World Woman Hour by VMLY&R COMMERCE UK 

NOMINEES 

  • World Woman Hour by VMLY&R COMMERCE UK (Public Sector) 
  • ‘Surf Excel Holi’ by VMLY&R COMMERCE India (Best Response to Change) 
  • Shibuya Virtual Halloween for KDDI by Geometry Ogilvy Japan (Best Response to Change) 
  • Evergreen Amazon Growth Hacking for Miracle-Gro by VMLY&R COMMERCE UK (Retail) 
  • Earth Flatteners for RDO Equipment Company & John Deere by VMLY&R COMMERCE North America (Retail)
  • Earth Flatteners for RDO Equipment Company & John Deere by VMLY&R COMMERCE North America (Automotive & Transportation) 
  • ‘Carvert to Greener ’ for Carverter by VMLY&R COMMERCE UK (Automotive & Transportation) 
  • ‘Trident Chewtunes’ for Mondelez International by VMLY&R COMMERCE North America (Most Effective Use of VR and AR) 
  • Shibuya Virtual Halloween for KDDI by Geometry Ogilvy Japan (Most Effective Use of VR and AR) 
  • Shibuya Virtual Halloween for KDDI by Geometry Ogilvy Japan (Best Digital Brand Experience) 
  • World Woman Hour by VMLY&R COMMERCE UK (Most Effective Use of Social Media) 

Visit The Drum Awards for Digital Industries for all company and brand winners.