Joining from Specsavers, the creative pioneer will bolster the UK's creative firepower and lead clients into the Creative Commerce era
VMLY&R has announced award-winning Marco Bezerra as UK Executive Creative Director for VMLY&R COMMERCE. In the newly created role, Bezerra will be tasked to uplift the UK agency’s commitment to create connected brands that drive growth for clients. He will work across the UK client portfolio to deliver creativity that inspires conversion in the moment – regardless of channel.
Bezerra joins from Specsavers, the biggest retailer of glasses and healthcare in the UK, Australia, and Northern Europe, where he was Deputy Creative Director and Head of Creative Design. He helped develop the business across three continents through brand design, ATL, packaging, in-store, innovation and digital – engaging this iconic brand with new audiences.
Based in London, Bezerra will work with UK Chief Creative Officer Laurent Simon and VMLY&R COMMERCE Global Chief Creative Officer Manuel Bordé.
Fastest growing industry
“Creative Commerce is one of the fastest growing strands in our industry. So much so that Cannes Lions launched an eponymous category this year. VMLY&R has been a frontrunner in that space, so having the talented Marco join our team shows our commitment to providing further fame and growth for our clients and talent,” said Laurent Simon, UK Chief Creative Officer, VMLY&R.
“Our industry’s most celebrated creative ideas are now being designed with commercial results as the goal, and Marco’s experience is second to none. He is inspiring, wise and great fun to be around! I’m delighted he’s here,” added Michelle Whelan, UK CEO VMLY&R COMMERCE, and UK Co-CEO VMLY&R.
Bezerra brings world-class experience, leading teams and brands to win creatively and commercially at JWT Dubai, Tribal DDB Amsterdam, DDB Brazil, CP+B Sweden and leading independents such as Africa. He has worked with iconic brands including Adidas, Bentley, Carrefour, and Harvey Nichols – with creativity consistently recognized at leading festivals across print, design, branded content, promo and direct, media, at Cannes Lions, The Webbys, D&AD, Clios, ADC/NY and One Show.
“The creative environment is becoming much more fun. We can flex our creative muscles across many more spaces with far fewer boundaries. Creative commerce is a whole new canvas for brands and talent – and I can’t wait to get started with Michelle, Laurent, Manuel and the super-cool agency teams,” commented Marco Bezerra, Executive Creative Director UK, VMLY&R COMMERCE.
Bezerra’s creative fame includes Adidas’ The impossible Goal Keeper, Vivo’s My Name, My Game and NME’s The Sound Typeface – creating a brand new media medium though soundwaves. Career highlights include winning the World Cup sponsorship and Rafael Nadal’s endorsement with hot shop Africa; the first Glass Lion in DDB network history; a historic two Grand Prix win at Lynx Festival and launching award-winning DM9Sul. Bezerra was also named a Top Ten Creative Leader by BV in MENA.