US & Mexico Win at D&AD Awards

Colored pencils, the logo for the D&AD Awards

VMLY&R COMMERCE teams across the US and Mexico have each won a Wood Pencil at D&AD in the Direct and Media categories, respectively.

Mondelez’s Oreo Stuf Scan campaign from VMLY&R COMMERCE US created an innovative commerce experience to turn any pair of black and white sneakers into cookies. By accessing the Oreo Stuf Scan website from a phone, consumers could use the smart-scan technology to scan any black and white sneaker and watch it turn into a two-for-one Oreo cookie coupon.

The Elena’s Heartbreak Ice Cream campaign, a collaboration between our VMLY&R COMMERCE US and Mexico teams, found a way to transform the in-store sampling experience into much needed football therapy. This single tub of ice cream included five scientifically selected flavor to help fans deal with the five stages of grief. This ice cream not only allowed customers to try multiple new flavors in a single tub, but by scanning the QR code they were led to a web experience offering content to help them through each stage of their healing process.

The D&AD Awards are the most prestigious benchmark for creative excellence in design and advertising.

See the full list of D&AD winners here.