Geometry Ogivly Japan (a VMLY&R COMMERCE company) has won a 2021 Webby Award for "Unlimited Reality". The campaign – for Shibuya 5G Entertainment Project led by KDDI Corporation, Future Design Shibuya and Shibuya City Tourism Association – won in the Virtual & Remote – Technology category.
The campaign – titled “Ghost in the Shell: SAC_2045” x au 5G Unlimited Reality – transforms Shibuya into a futuristic entertainment showcase with mixed reality content with the help of Netflix’s original anime series - Ghost in the Shell: SAC_2045. Based on the hugely popular 1980s Japanese manga series ‘Ghost in the Shell’ by Shirow Masamune, the mixed reality content uses famous Shibuya monuments to bring to life both the characters and plotlines of the series to demonstrate the power and speed of 5G.
This year’s Webby Awards saw 13,500 entries from 70 countries – the highest number ever recorded.