Geometry continues our series on updating the industry and our clients on how we see shoppers’ attitudes and behaviors shifting throughout the phases of COVID-19. The following view includes real-time data from our proprietary research study to assess the major changes in consumer’s actions during March and April. This is Wave 2 of our multi-wave tracking study. We hope this will help inform brand and retail strategies as we continue to adapt communications and activations to the needs of consumers.
Download the PDF here.