Snap Partner Summit 2021 Recap

Snap Partner Summit logo

Snap streamed the 2021 Partner Summit on 11 June 2020. Snapchat execs showcased new product features and announced new partnerships at the online-only event.

The second-annual summit was originally set live for early April but was postponed due to COVID-19. The big news ... Snap has announced new navigation tools are coming to Snap, including an Action bar, Places in Snap Map, Topics for Our Story, and Story Replies. New AR experiences, such as SnapML creations for the Lens Studio, shared Local Lenses, and the ability to identify plants and more with a scan. Snap also announced new Discover content and Snap Originals.

There's a new Happening Now section in Discover that highlights news, weather, and horoscopes, as well. Other changes include a slate of wellbeing efforts, such as Here For You hub of resources in profiles. There are a number of platform upgrades, too, from new HTML5 experiences in chat (called Snap Minis) to a Bitmoji 3D avatars in third-party games.