NRF 2023: Key Trends & Takeaways

Orange background with text that reads "The big show is back: NRF"

The National Retail Federation (NRF) annual conference (“Retail’s Big Show”) at the Javits Center in New York drew more than 35,000 industry professionals, retailers and brands from around the globe this year – more than double last year’s pandemic-affected turnout – to explore new retail industry trends and predictions.

While inflation, and a looming recession, were hot topics at NRF this year, the overall mood was optimistic—as NRF President and CEO, Matthey Shay, kicked off the event stating that “retail has seen more than 30 consecutive months of year-over-year growth in sales.” He went on to say that the retail industry has been one of the brightest spots of the economy, with retailers overcoming lockdowns, supply chain issues and inflation.

Tech talk dominated both the main stage and the show floor – the need for continued investment, Web3 (of course), AR, VR and particularly AI-fueled solutions that reduced friction and promised to
enhance personalization. But there was a lot more to learn and here we share three big takeaways from the three days of the Big Show.