NRF 2022

New York City skyline

National Retail Federation (NRF) 2022 is the largest retail trade show to take place in New York City. In a normal year, over 40,000 event attendees and 18,000 retailers from across the globe attend what is referred to as the “Big Show”. Despite a slightly scaled down event, NRF has put lots of energy to ensure “the show will go on” as it once again sets the retail trends for 2022 and beyond. Confirmed exhibitors and keynotes include Best Buy, Saks, Target, and Walmart US.  NRF’s Innovation Lab, more than 55 companies with the latest in sustainabilityecommercesupply chain logistics, in-store technology, AI, AR/VR, and robotics, will be on display. Attendees (live and virtual) should expect drones and robots that deliver consumer goods, a virtual try-on mirror, livestream shopping solutions, 3D virtual stores, robotic fulfillment systems, autonomous delivery vehicles and the world’s fastest self-checkout system.

VMLY&R COMMERCE will be on the ground to capture 2022 retail provocations including: shifting consumer confidence and sentiment, the disappearing retail employee, retail inflation, supply chain reset, NFT and crypto currency, and the importance of Creative Commerce, including retail entertainment.

Follow along for VMLY&R COMMERCE's 2022 NRF journey and read key themes, insights, and implications for retailers, brands, and technology for the coming year.