Mexico's Inés Sologuren Promoted to VP Growth & Operation

Inés Sologuren, VMLY&R Commerce Mexico

VMLY&R Commerce México has promoted Inés Sologuren to VP Growth & Operations, a key role for the growth and consolidation of the business through the strategic management of its brands and new potential clients. 

Inés has more than a decade's experience in the WPP network, having previously worked at both Ogilvy and Geometry Peru prior to her move to VMLY&R Commerce Mexico.  

“It is very satisfying to see that Inés' commitment and perseverance become tangible with her growth and her exemplary career within the agency and at WPP. Her human leadership today inspires multiple generations to work with passion and commitment, but mainly to feel inspired by working with the best talent in a place that offers growth opportunities”, explains Santiago Cortés, CEO of VMLY&R Commerce in Mexico. 

Training and promoting internal talent is one of the main objectives of VMLY&R Commerce. In the last two years, Inés has led the operation in Mexico and has quickly managed to consolidate talent under a culture of teamwork, with clear and integrated processes that today are the basis of excellence in service and deliverables that they offer to their brands. and clients. In addition, today she inspires a new generation to build a career with perseverance.

“Getting to Mexico was quite a challenge for me. It is a very demanding place of great proportions and opportunities. Today, after two years, I am grateful and proud of the team we have built, and I can only applaud the more than 150 people who make our culture and our value proposition tangible every day”, shares Inés Sologuren. 

In addition to her role as VP Growth & Operations at VMLY&R Commerce Mexico, Inés leads the Creative Commerce capability at Studio X for Latin America, a groundbreaking model that WPP has created to develop The Coca-Cola Company's brand portfolio globally.