It’s estimated that $50 Billion in revenue is being left on the table globally each year. On average, marketers will spend 25% of their marketing budgets on partnerships, yet too many are still focused on creating one-dimensional, old-fashioned sponsorships, with insufficient activation, measured by vanity metrics like brand awareness and hospitality.
“Entertainment Commerce” — ranging from live stream shopping to gamification to contemporary brand collaborations — is one of the fastest growing and most exciting areas of our business today. While billions of dollars annually are spent in this arena, research shows that much of that investment is not effectively utilized.
Gaining Maximum Return on Entertainment
Our S.C.O.R.E. methodology (Storytelling, Community, Omnichannel, Rewards, Evaluation) is intended to help you gain the maximum ROE (Return on Entertainment) spend from brand partnerships – or better yet brand collaborations. In doing so, you will truly engage all stakeholders, from buyers to board members and beyond.
Want to learn how to S.C.O.R.E? Download the white paper here or contact us to hear how our co:lab practice can move you from passive partnerships to active brand collaborations, that will drive both brand awareness and conversion.