Holiday 2020: The Cautious Conscious Consumer

Title page for Holiday 2020 whitepaper on blue background

While 2020 has been a year filled with disruption and change, there is cause for optimism this holiday season. Geometry US takes a deep dive into consumer sentiment leading into the holiday rush to glean insight into a commerce future reliant on customer experience, creativity and brand value. As consumers maintain tension over celebrating and safety, retailers and brands play a critical role in appealing to shoppers looking for commerce innovation and a bit of excitement for the holidays and beyond.