Facebook, Instagram and many other social networks are no longer purely social. They have evolved into highly successful sales platforms with extensive reach and purchase conversion capabilities that harness live streaming features to reach audiences worldwide.
This new trend, ShopStreaming, leverages existing platform engagement, along with sales and payment solutions to offer significant one-stop-shop digital commerce growth potential.
Through the intelligent connection of brands and commerce touchpoints, there is now even greater opportunity to seamlessly and efficiently increase sales potential and customer value. Those organizations willing to invest in a social commerce strategy and a dedicated e-commerce environment are poised to win.