Geometry UK are part of WPP Roots – a professional network driven by individuals passionate about championing greater ethnic and cultural diversity within the advertising industry and our work. Since its inception at Ogilvy UK in 2017, Roots has gone from strength to strength, informing Talent Management strategies, real client briefs and beginning its expansion to foster greater connectivity and collaboration across WPP.
Roots is about long-term, effective change. Growing the Roots network within WPP is important for building a solid support system for our talent base, encouraging greater collaboration with our partners, and achieving long-term success. Roots has developed a two-tiered approach: initiatives are driven from grass-roots level by a team of core members and championed by Senior Executives passionate about the cause.
We’re proud and delighted that our Head of Digital, Debbie Ellison, sits on WPP’s Roots Steering Committee, leading diversity and inclusion initiatives across WPP and Geometry in the UK. She is supported by over twenty people in Geometry helping to plan and deliver success.
“Creativity powers business growth and this only happens by having diversity of talent in the room and reflecting society in the content we create. WPP Roots is an active demonstration that our people are passionate about championing greater ethnic and cultural diversity in all that we do, whether that’s recruitment of talent, retaining talent and the work we create. Roots helps make people feel that they truly belong.” comments Karen Blackett, OBE WPP Country Manager and Chairwoman of MediaCom UK & Ireland – who leads the initiative.