Geometry Peru Launches New Pride Glass Campaign


A new film for the Skyy Vodka Pride Glass continues the celebration of diversity and inclusion

Geometry, along with US spirit brand Skyy Vodka, has released a new film to continue promotion in the Peruvian market of their Pride Glass, a triangular-shaped vodka glass.

First launched last year by Geometry Peru, the glass was part of the brand’s #StrongerTogether campaign in celebration of Pride month. Conceived as a tribute to Harvey Milk and Gilbert Baker's Rainbow flag, designed in 1978 as a symbol of pride for the gay community, the glass projects a rainbow when a light is shone into the prism’s base.

“We wanted to create an attractive design object that could become an icon and demonstrate what the spirit of the brand carries within,”said Geometry Peru’s Executive Creative Director Adriano Lombardi regarding the initial launch.

With the cancellation of most Pride parades this year due to the pandemic, Geometry Peru released a second version of the film as a way for people to express support for the LGBTQIA community.

Original article published in Contagious.