Long-time Geometry leader appointed to accelerate creative commerce efforts.
Geometry announces new CEO for its Mexico operation appointing Santiago Cortés to the position, effectively immediately. The executive, who until now held the position of COO for almost a year, has extensive experience within the network.
“Santiago is a very valuable asset for Geometry. In 2015, he began operating as CEO of the Peruvian office, and managed to create a solid portfolio of clients with important brands. Santiago has the experience and the work spirit that Geometry needs in Mexico today, his depth of commerce knowledge and global leadership are an example of this,” said Germán Yunes, CEO of Geometry Latin America.
With over 15 years of experience and a great strategic vision, Santiago has been in charge of important global and regional brands. In 2015, being in Japan, he was hired by German to lead Geometry Peru and then transferred to Mexico as COO integrating the region and capitalizing on growth opportunities in regional and global clients. His unique journey working within multiple markets and across diverse brands and consumers enables Santiago to bring the best of all worlds to brand communication platforms, end to end. His passion and investment in talent management is also key to Geometry Mexico reaching its creative and new business goals.
“Leading the Mexico office is a challenge that I accept with great responsibility and pride,” Santiago commented. “I know that I´m taking this role at a very uncertain moment, but I have full confidence in the Geometry Mexico team’s ability to accelerate our push into the creative commerce space. Working side by side with Juanjo Posada, Geometry’s Regional Creative Director, we will be focused on the ever-evolving needs of clients as they navigate a complex environment.”
Santiago Cortés began his career at Young & Rubicam and MullenLowe Colombia, as Account Executive. In 2006, he began his extensive career with The Coca-Cola Company from Ogilvy Latam, as Regional Account Director. He was later transfered to the headquarters in New York where he continued managing The Coca-Cola account for the US Hispanic Market. In 2014, he led the Coca-Cola account from Ogilvy Japan, as Group Account Director. Beginning 2015, he became part of the Geometry team as the GM of the operation in Peru.