Geometry Gets Americans #VoteReady

Ad for #VoteReady campaign

When We All Vote launches live stream event focused on voter registration in advance of presidential election

Geometry North America has launched a new campaign for When We All Vote, a non-profit, non-partisan organization launched in 2018 by Michelle Obama, among others.

On Sept. 22nd, National Voter Registration Day, When We All Vote is hosting an all-day voter registration “takeover” on Instagram Live featuring celebrities and experts including Jennifer Lopez, Tracee Ellis Ross, Zendaya, Ayesha Curry, Chris Paul, DJ D-Nice and many others. In complement, Michelle Obama will also host her very first Instagram Live conversation to kick off the event and close the day out strong. The programming will feature stories from the organization’s volunteers, music from award-winning DJs, and conversations with When We All Vote staff. The day will conclude with the organization’s infamous "Couch Party" to get new volunteers trained for texting thousands of eligible voters across the country.

Working in partnership with Facebook and Instagram to elevate event promotions and drive towards the goal of registering thousands of new voters, Geometry North America has lent its Digital and Design expertise to the campaign.

“The pro-bono work done by our team is not only amazing, but will extend the reach of When We All Vote to thousands across the country. It’s an incredible opportunity to wield our creative power for good,” says Annette Fonte, EVP, Managing Director, Geometry North America.