Samsung has selected Geometry Budapest to manage its comprehensive CRM program.
The cooperation, initially kicked off in March, includes the planning and management of Samsung's loyalty program across all product categories on the Hungarian market.
The new program aims to activate more users and effectively recruit additional participants in the Samsung Members loyalty program.
Gerda Witsch, Marketing Director of Samsung Electronics Hungary said, “As one of the world’s leading electronics company we always strive for new solutions and innovation which help us provide even more opportunities and services to our users. For us, the customer experience journey starts here, and Samsung members are of key importance in this experience. Wee will continue to develop this tool with Geometry in order to benefit an increasing number of clients using the platform.”
“Many consider CRM management a technical task. We believe, however, that in addition to comprehensive CRM expertise, creativity is another essential factor in utilizing the digital ecosystem at hand. I am more than happy that Samsung values this approach of ours,” László Heiszki, Chief Content And Technology Officer of Geometry Budapest added.