Geometry Argentina Launches “F for Family” for KFC

The campaign recognizes and thanks delivery workers for the essential role they are playing during the pandemic.

Geometry has launched a new campaign for KFC – “F for Family” – as a tribute to the fast food chain’s delivery team members, who continue to work as others quarantine at home.

While KFC dining rooms remain closed, delivery workers have become a key component in keeping the restaurant open as they continue delivering food to the public. Like many around the world, they too have gone months without visiting family members. Geometry Argentina’s “F for Family” campaign takes advantage of the nature of their work to arrange a special delivery of KFC food from them to the family members they have not seen in months.

“We have been working with Geometry for many years and they understand quite well the DNA of our brand, which strives to always recognize and give thanks to those that demonstrate passion and commitment to work – fundamental pillars of KFC,” said Fernanda Pieruzzini, Marketing Manager, Wendy’s and KFC Argentina. “This campaign gives us the opportunity to appreciate the work of our delivery team members, who every day show us the best of themselves.”

Geometry Argentina CEO Karina Aiello, commenting on the campaign, says “We have been working with KFC since its arrival in Argentina. As we accompany them on their growth in the market, it is incredibly rewarding to create a campaign where the value of sharing takes on an even more relevant position in our current context. In times like these, we must highlight the work of essential delivery team members whose work is allowing others to stay at home and still enjoy the food they love most.”

“Working for such an iconic brand is a pleasure, but more importantly, working with a client that has full confidence in our delivery of creativity is the key for making everything happen. In this work, we managed to show the sensitive side of KFC – a beautiful and emotional experience of workers seeing family members they have not seen for months,” says Geometry CCO Tony Waissmann.


  • Client: KFC
  • Agency: Geometry Argentina
  • CEO: Karina Aiello
  • CCO: Tony Waissmann
  • DGC: Claudio Giovanelli
  • Creatives Directors: Marcelo Almejún / Javier Wirzt
  • Account Director: Michelle Tourón
  • Group Account Director: Georgina Roccatagliata
  • Production House: Walden
  • Directors: Guido Cassini / Matías Pissani
  • Client: Fernanda Pieruzzini / María Paula Barreto