Gastón Potasz Joins Geometry Argentina as Executive Creative Director

Gaston Postaz, ECD, VMLY&R COMMERCE Argentina

Karina Aiello, CEO of Geometry Argentina, announces the arrival of Gastón Potasz who will be holding the role of Executive Creative Director with Claudio Giovanelli Zaia.

Gastón has extensive experience in the industry and is a scholar of creativity. With experience in several countries in the region, he returns to Argentina after serving as Creative VP at DDB Chile. Gastón developed his career in creativity and communication with well-known clients such as Coca-Cola, Nestlé, Movistar, Telecom, Mercedes Benz and Claro, among other brands, guiding them to value the holistic nature of the advertising disciplines.

"Gastón’s arrival is key to further cementing Geometry’s positioning as the end-to-end Creative Commerce agency, where creativity – together with strategy and data – plays a fundamental role,” commented Karina Aiello.

Gastón Potasz and Claudio Giovanelli Zaia will partner to lead the creative team at Geometry Argentina, ensuring high quality delivery and offering new, innovative and authentic ideas to connect brands with their audiences.

“Gastón is coming back home! He was part of Geometry in different countries and it is great news that he is now joining the Argentinian team. We will count on his broad experience to contribute greatly to the growth of creativity and innovation in the region,” added Juan José Posada, Executive Creative Director of Geometry Latam.