Fundación Cardio Infantil and Geometry Colombia Launch “Unbreakable Hearts”

New campaign unveils pet hearing protectors to prevent a broken heart

Colombia’s December holidays are known for celebratory fireworks throughout the month.  While fireworks may ring in the festivities, it is also the time of year when more pets are lost – with thousands running away from home, dazed and frightened by those same fireworks, and with others suffering illness and death as a result. 

Cardiovascular hospital Fundación Cardio Infantil has joined together with Geometry Colombia (a VMLY&R COMMERCE company) to help prevent a child’s heartbreak from the unnecessary loss of a pet.

Working together, they have unveiled Unbreakable Hearts – pet hearing protectors to alleviate undo pet stress associated with seasonal fireworks.  Made of industrial quality rubber, these pet hearing protectors reduce excessive noise levels by up to 70%, being one of the cheapest preventative treatments in the loss and death of pets.  At the same time, 100% of proceeds from the sales will go to the Fundación Cardio Infantil to provide life-saving treatment for low-income children with congenital heart disease.

Pet hearing protectors may be purchased at https://tienda.cardioinfantil.org/.

The campaign runs December 7, 2021 through January 1, 2022.

Credits
  • CEO: Xavier Serrano
  • CCO: Edwin Pineda
  • Account Director: Melissa Cadavid
  • CXO: Camilo Afanador
  • VP Planning: Sebastian Gutierrez
  • VP Digital Solutions: Henry Ramirez
  • Creative Director: Leonardo Gomez
  • Creative Director: Juan Fernando Martinez