We are delighted to announce the promotion of Debbie Ellison to the newly created role of Chief Digital Officer.
Joining our ExCo, Debbie is tasked with driving business innovation through technology, accelerating new digital commerce capabilities and powering-up omnichannel opportunities for our clients’ brands.
Comments our CEO Michelle Whelan, “Many clients are looking to transform their businesses by leveraging marketing and retail technology and connected ecosystems. Debbie’s new role will help navigate new consumption moments, new retail channels and drive growth seamlessly between screen and shelf.”
She continues, “Debbie is forward-looking and entrepreneurial, inspiring teams and clients alike. On top of all that, she is a passionate champion of diversity and inclusion. We are hugely proud to recognise this very special person.”
Over the past twelve months, under Debbie’s leadership, agency innovation has included The Flagship, an immersive retail innovation space helping explore the retail experience of the future for Walgreens Boots Alliance; in-store planning for Evergreen Garden Care; and category management strategies for Kimberly-Clark.
The Flagship is set to roll out to the US, Argentina, India and China.
Debbie has said: “As more channels become available, creating differentiated experiences to drive brand growth has become both a challenge and an opportunity. It’s an exciting space in time for business and I’m thrilled to be leading change with my truly exceptional colleagues at Geometry.”
Debbie was formerly Head of Digital, Geometry UK. She has lectured at Cambridge University, Condé Nast’s College of Fashion & Design and is an active member of UK charity, Speakers for Schools. In 2016 Debbie was named a Woman of Tomorrow [tech and innovation category] by the IPA and Campaign.
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