Unilever Beauty and Wellbeing Chief Customer and Digital Commerce Officer Claire Hennah sits down with VMLY&R COMMERCE’s Global VP of Commerce Transformation Gemma Spence to discuss how brands should structure to capitalize on the growth within digital commerce. Given that brands are now retailers and many retailers are now AI powered media owners seeking to monetizing their data, the imperative to deliver connected commerce experiences is being realized. Hear more from Claire on employing the right structure, talent, and processes underpinned by technology to streamline efforts and win the digital moments across shelf – before, during and beyond.