Growth continues to be harder to find for almost every packaged good company and digital commerce has proven central to finding new sources. As retailers continue to invest in digital capabilities from new delivery and pick-up models, owned marketplaces, and expanded retail media networks, how do brands win share and drive long term sustainable growth. With ecommerce a value chain, it’s critical to have the right structure, processes and technology in place to streamline efforts and win the digital moments across the shelf.
Colgate’s Diana Haussling, VP of Digital Commerce, US sits down with VMLY&R COMMERCE’s Gemma Spence to discuss organizing for success, driving performance via retail media, and creating a culture of innovation to maximize brand and business impact.