Commerce Reimagined: The New Marketing Model for Growth - Episode 19

Listen as Nurtaç Ziyal Afridi, CEO, GODIVA sits down with VMLY&R COMMERCE CEO Beth Ann Kaminkow as they dive into the growth and transformation that Nurtaç is leading to make GODIVA's premium-quality chocolates more accessible across the globe. Nurtaç is leading all elements of the GODIVA transformation, including extending channels of distribution and driving product innovation. Hear more on GODIVA’s marketing expansion, licensing efforts, supply chain integration and how it’s empowering GODIVA’s employees to drive brand growth. Nurtaç, who is part of the 2022 Women in Retail Leadership Circle, discusses the brand’s omni-channel growth strategy and the emerging channels she is exploring in the upcoming year.