Commerce Reimagined: Mastering Amazon’s Ecosystem - Episode 24

Beth Ann Kaminkow, Global CEO of VMLY&R Commerce sits down with James Galland, Global Ecommerce Director, Amazon expert at VMLY&R Commerce to analyze the performance and impact of Amazon Prime Day 2023. They reveal the strategies that set this year apart, explore the influence of retail media, and share best practices for delivering a connected brand experience within the Amazon's  ecosystem.  Plus, gain invaluable tips on ways to deliver brilliant content that wins the algorithm, boosts performance and creates brand love from back-to-school to holiday, and beyond.