The No7 Company’s Global Head of Online Leanne Carden sits down with VMLY&R COMMERCE’s Global VP of Commerce Transformation Gemma Spence to discuss Direct-To-Consumer as a model for growth for CPG/FMCG brands and beyond.
Hear more about Leanne’s experiences on how to be successful in D2C, ways to organize and optimize, the importance of data and insights and navigating the challenge of costs. Given Leanne has been instrumental to setting up and scaling No7 DTC offering, she shares her top tips for other traditional CPG / beauty brands seeking to find growth within a new commerce landscape.