After 2 years living in a pandemic world, physical and digital shoppable experiences have reached a tipping point contributing to one of the fastest-growing and most exciting areas of our business called “Entertainment Commerce”. VMLY&R COMMERCE's Head of Brand Partnerships Jon Goynshor sits down with Misha Sher, Mediacom's Global Head of Sport, Entertainment & Culture, to discuss ways brands are tapping into gaming, sports, movies, streaming, music, celebrities, and fashion to modernize brand partnerships at the intersection of commerce and culture.