WPP Chairman of BAV Group David Roth sits down with Global CEO VMLY&R COMMERCE Beth Ann Kaminkow to discuss shopping trends and predictions leaning into the most recent global shopping festivals – Singles Day and Black Friday for inspiration and learnings.
Hear more about David’s thoughts on the digitization of commerce, what the West can learn from East to get ready for the future, the socialization of the shopping experience and lastly his lessons from the shopping festivals via platforms, technology and consumer engagement.