With more than 25 years of experience in the industry, Marcela Arango comes to VMLY&R COMMERCE Colombia as chief growth officer to strengthen the leadership of the customer service team. Marcela's appointment occurs at the same time that the agency celebrates a Silver Award at the Clio Festival for the campaign "The Billboard Label" carried out for Buffalo Wings, Coca-Cola's key account.
Marcela has previously served as country manager, account director, and director of advertising and media. She has extensive experience in strategic planning, communication, business, marketing, advertising, and customer insights. With a career spanning various categories, companies, and leading brands at a national level, she has won more than 20 awards, including Effies and Cannes Lions.
A speaker on issues of effectiveness, leadership, branding, oratory and creativity, among others, she has also been a professor at several universities.