Geometry Colombia (a VMLY&R COMMERCE company) in partnership with Colgate Puerto Rico has unveiled a new campaign aimed to get the island smiling again, while uniting together for a good cause. The campaign, “It’s time to show your best smile”, invites Puerto Ricans to show off their best smile while helping the Boys & Girls Club of Puerto Rico.
By visiting unasolasonrisapr.com, users are prompted to upload a picture showcasing their best smile and creating a #SmilePuertoRico frame to be shared across their social networks. At the culmination of the campaign, Colgate will donate oral care products to the Boys & Girls Club of Puerto Rico, a non-profit organization offering a safe and creative place for children.