You’re probably doing CES wrong.
If you’re not at CES you should be, and if you are there, you’re probably paying attention to the wrong bits. CES is massively helpful to our brand, advertising and marketing communities, that is if you know where to look. Geometry’s here to help! First, the event name can be misleading. CES is really a business trade show, with accurate predictions of the innovation roadmap and topics that will come to life throughout the year. Second, it isn’t only about seeing and trying new technology, it’s about how consumers are using technology to manage their lives and how marketers should be thinking about using it to drive engagement and conversion. CES is in fact a backstage pass to the future.
Click here to read about the future of commerce trends to look out for in the Geometry Trends Report.