Bupa Latin America and Geometry Colombia Launch New Innovation to Monitor Vital Signs

Woman looking at cell phone to scan vital signs for MiBupa app

International health insurance agency Bupa Global Latin America announces the launch of the new Mi Bupa Latin America app, which allows customers to monitor their vital signs in real-time from their cell phones and manage policy benefits.  In partnership with Bupa Latin America, Geometry Colombia (a VMLY&R COMMERCE company) has developed a creative communication campaign to promote the new app.

The app integrates transdermal optical imaging technology, which processes almost imperceptible changes in facial blood flow, from videos captured with the cell phone camera to help determine blood pressure, heart rate, respiratory rate, and even the level of stress from captured signals.  This new mechanism allows users to have better control of their health by being able to quickly identify any health issues that may arise.

"At Bupa Global Latin America we continue to transform and innovate our digital services to continue contributing to the health care of our customers. With the launch of My Bupa Latin America, we seek to change the way vital signs are monitored so that our policyholders can have greater control of their health in real time with a single video selfie from their cell phone," says Diego Fernandez, CEO of Bupa Global Latin America.

Through digital transformation, Bupa Global Latin America has achieved a 66% reduction in CO2 emissions, equivalent to 78 million emissions per ton.