Located in the Colombian Pacific, the city of Buenaventura now has a distinct brand created by Geometry Colombia (a VMLY&R COMMERCE agency) and Grey Colombia for the Colombian National Tourism Fund (Fontur). The campaign invites nationals and foreigners to experience the abundant nature, tradition and culture found within the Colombian coastal seaport.
My Buenaventura, territory of opportunities
With its new tagline, My Buenaventura, territory of opportunities, the branding highlights the economic, social and business momentum being developed within the region. Inspired by the biodiversity, music, gastronomy and people of the city, the new brand also highlights the values of its people, while inviting others to experience the cultural, social and natural wealth found in the area.
The city, with the rhythm of the marimba, its drums and traditional songs, has been recognized by UNESCO (United Nations Educational, Scientific, and Cultural Organization) as an Intangible Cultural Heritage of Humanity.